Healthy Hydration


News Industry iPRO Launches New School Compliant Pouch into Schools Across the UAE  


22nd November 2023

iPRO Launches New School Compliant Pouch into Schools Across the UAE  

iPRO are excited to announce the launch of their brand new school compliant 250ml iPRO Hydrate Pouch in the UAE. 

Over the past 18 months, iPRO have been working closely with schools across the UAE to hydrate sports days and inter-school tournaments along with educational hydration talks with senior year groups as part of the physical education courses.

iPRO spotted a gap in the market for a beverage that sits at the healthiest end of school guidelines, and the iPRO Product Development Team have worked tirelessly with the Government of Dubai, Dubai Municipality, Dubai Health Authority, Contact Caterers, UAE Schools and students to produce the iPRO Hydrate Pouch that kids will love. 

This new lunchbox friendly product adheres to the highest standards of nutrition for students, the new delicious products are packaged in fully recyclable packaging and contain no added sugar or preservatives, natural ingredients and are low in calories and sugar.

Sophie Christy, Global Commercial Director at iPRO, comments: "I can't emphasise enough how excited the team is to launch the new iPRO Hydrate Pouch range in the UAE. This school compliant product offers students a healthier choice of hydration, complete with a twist on our usual flavours.

“To celebrate the launch of this product, our team will be visiting education sites across the UAE, where there’s a total of 565 schools, including both primary and secondary. During these sessions, students will get to experience the refreshing taste of the new products with the ability to purchase at break times and lunchtimes.”

Due to the low sugar content, the product is free from sugar tax in the UAE and is available in three tantalising flavours to choose from: Orange and Mango Twist, Berry Mix, and Tropical Burst. 

Following launching with Contract Caterer MasterCook, Business Development Director, Chris Lambert, praised the launch: “We are really excited to have launched iPRO’s new school compliant range in 10 of our education sites! Feedback has been great from the students so far. We are really excited to continue the journey with iPRO and encourage Healthy Hydration across the UAE.”

Following an initial sampling at a Dubai school, Mark Anthony Oliveros, Front of House at Harness Foods said: “When the iPRO team came and did a sampling of their new school compliant pouch products, students and teachers were very happy and loving the taste of each flavour especially when it’s in different packaging. Having this kind of a drink is excellent for the kids and so easy to carry and recycle.”

The addition follows the brand’s highly successful retail expansion with their flagship iPRO Hydrate 500ml electrolyte and vitamin rehydration solution across Carrefour Stores, Sharjah Coop Stores and multiple online retailers, with the iPRO Hydrate Pouch to soon hit shelves.

iPRO has built their presence across a variety of sectors in the UAE, including fitness, education, and sports. The brand recently hydrated Fitness First’s Body Combat Challenge in Dubai Silicon Oasis as part of the Dubai 30x30 Fitness Challenge along with global company, Boston Consulting Group’s corporate sports day. Prior to that, iPRO supported its Yoga First event at Dubai’s Cove Beach along with hydrating various other fitness centres in the UAE.

If you would like iPRO to visit your school for a FREE sampling session or you’d like further information on iPRO sampling sessions, please get in touch via [email protected]