iPRO are thrilled to announce the launch of their flagship hydration range, iPRO Hydrate, into Carrefour Stores across UAE. It marks yet another significant milestone in their expansion and momentous success into the Middle Eastern market.

In October 2022, iPRO joined health and fitness specialists at the Dubai World Trade Centre for the Dubai Active and Dubai Muscle Show. Following the show’s success, iPRO proudly supported the World’s Largest Jump Event (Jump First), an event organized by Fitness First Middle East during the Dubai Fitness Challenge. During the height of community fitness activities, iPRO hydrated over 1,000 participants at the Jump First event and an additional 5,000 people at various Dubai Fitness Challenge events across the UAE.

The UAE government has been a significant figure in advocating for physical activity, pushing out plans for cycling walkways, marathons and community runs. The Dubai Fitness Challenge in November 2022 is just one example, with 30 days of action-packed events across the city and hundreds of workouts across a record-breaking 19 fitness hubs.

Moreover, healthy living has become a dominant force as demand for low-sugar, low-calorie products grows. iPRO is backed by gold standard heritage, integrity and compliance across its entire healthy hydration drinks range which is uniquely aligned to support the government’s health centric directives across the UAE.

With 100% of the daily recommended Vitamin C intake along with added B Vitamins, iPRO Hydrate offers consumers a healthy beverage for everyday wellbeing. Containing added electrolytes for fast rehydration, iPRO enters Carrefour stores as the healthiest choice for fast rehydration in a hot climate where dehydration is a prevalent issue.

Global Commercial Director at iPRO, Sophie Christy, comments:

“Launching into Carrefour with our iPRO Hydrate wellbeing range of drinks marks a significant moment for the company, as we continue to grow the iPRO brand globally. The reception we’ve received from the UAE has been overwhelmingly positive, and we look forward to further cementing our brand presence in the market.

Over the past 12-months, we have been collaborating extensively with health, fitness, and education organisations across the Middle East, promoting the importance of a healthy lifestyle to include better informed decisions when it comes to nutrition, and how regular exercise aids physical and psychological wellbeing. This is a journey for the iPRO brand, and we’re just getting started. Over the coming months, with the support of our customers and partners, we’ll be launching new healthy hydration products to all markets across the Middle East.”

Carrefour, owned and operated by Majid Al Futtaim in the UAE, operates 28 hypermarkets and 43 supermarkets in the region. The brand’s launch into carefully selected Carrefour Stores will expand the brand’s footprint in the Dubai and the surrounding areas and reinforce its positioning as the world’s leading hydration drinks brand.

iPRO Hydrate is a healthy hydration drink made from natural spring water and sweetened with premium Stevia plant extract. The fully recyclable product range comes in four delicious, thirst-quenching flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

For more information about iPRO’s healthy hydration ranges, please visit www.iPROHydrate.com or follow @iPROHydrateUAE on Instagram for brand updates.