19th June 2023
iPRO and Fitness First Middle East Collaborate to Bring Hydration at 2023 Yoga First Event in Dubai
iPRO Hydrate is delighted to announce its support for Fitness First Middle East's awaited event, Yoga First. Taking place on the 20th of June at Cove Beach, Dubai, Yoga First is a two hour celebration of yoga starting with flow yoga, followed by an ecstatic dance session and concluding with a crystal bowl sound bath and meditation. iPRO Hydrate will be the Official Hydration Sponsor, ensuring participants stay refreshed throughout the event.
Yoga First is the latest addition to a series of collaborative initiatives between iPRO Hydrate and Fitness First. This collaboration has seen tremendous success with previous events such as Jump First and GX Relaunch, where iPRO Hydrate's healthy hydration drinks were offered to participants, enhancing their overall fitness experience.
Commenting on the ongoing collaboration, Sophie Christy, Global Commercial Director at iPRO, said: "We’re thrilled to extend our collaboration with Fitness First through Yoga First. This collaboration is a testament to our shared commitment to promoting health and wellness within the UAE fitness community. We look forward to hydrating all the guests and ensuring they have a truly memorable experience."
iPRO’s collaboration with Fitness First is just the latest step in the brand’s expansion into the Middle Eastern market. The brand’s flagship range, iPRO Hydrate, is available for purchase at Fitness First clubs, providing members with access to healthy hydration that support their fitness goals. But that’s not all, iPRO Hydrate is also available at Carrefour stores, making it convenient for fitness enthusiasts across the UAE to access iPRO’s premium hydration drinks.