Over the past 12 months, leading global hydration brand, iPRO, have been expanding their brand presence in the United Arab Emirates across a variety of industries including health, fitness, education, sport and retail.

Following on from a successful launch into Carrefour stores across the UAE, iPRO are excited to announce their launch on popular online platforms in the UAE. Now available from Carrefour, Talabat, Amazon, Tradeling, and Kibsons International, this move is aimed at bringing the popular electrolyte drink to the doorstep of consumers in the UAE, where home deliveries have seen a surge in popularity over the last few years.

According to a report by Yahoo Finance, the B2C Ecommerce market in the United Arab Emirates is expected to grow by 14.80% on an annual basis to reach $30.7 billion in 2023, driven by a growing population, increased smartphone penetration, and rising consumer demand for online shopping. The COVID-19 pandemic has further accelerated this trend, as more consumers opt for home deliveries as a safer and more convenient way to shop.

Carrefour, Talabat, Tradeling, Amazon, and Kibsons International are among the most popular online platforms for home deliveries in the UAE, offering consumers a wide range of products and services from the comfort of their homes. iPRO is confident that its launch on these platforms will be well-received by consumers, who are always on the lookout for new and innovative healthy products.

With high levels of electrolytes for fast rehydration, iPRO Hydrate is made from all-natural ingredients and contains no artificial colours, flavours, or preservatives. Containing 100% of the daily recommended allowance of Vitamin C and with added Vitamins B5, B6, B7 and B12, this is more than just your regular hydration drink. 

"We are thrilled to make iPRO Hydrate easily accessible to consumers through a variety of online platforms as well as in store." said Lucy Darrall, Global Partnerships Manager at iPRO Hydrate. "As a leading hydration brand across the globe, we believe that iPRO Hydrate's unique formulation of natural ingredients and vitamins will appeal to health-conscious consumers in the UAE, especially those who are looking for a refreshing and hydrating drink when the hot weather hits in the summer."

iPRO’s success in the UAE doesn’t stop in retail. The hydration brand are working in collaboration with Fitness First to offer their healthy range of drinks to members in Fitness First clubs and hydrating events across the calendar year to educate members about the benefits of making healthy choices for hydration. 

Stay tuned for more exciting retail and product launches over the coming months!