23rd January 2023

Durham Women and iPRO Renew Partnership for Three Years

iPRO are thrilled to announce a three-year partnership renewal as Official Hydration Drink and Wellness Partner with Durham Women.

Ahead of the 2022/23 season, Durham Women announced that they were transitioning to a full-time training model. Having a solid relationship with Durham University means all training takes place at the university’s world-class sports park. Previously, they operated using a hybrid training model, but now the club have taken the next step in their progression as they continue striving for success in this campaign.

As part of a winning performance, Durham Women players must master their competitive edge by bolstering their hydration levels. iPRO Sport Edition is an Informed Sport certified hydration drink trusted by sporting organisations worldwide. The healthy isotonic range is supercharged with electrolytes such as potassium and sodium, replenishing the salts lost to sweat during vigorous matches and assisting in post-game muscle recovery.

iPRO is reinforcing it’s commitment to long-term sustainability by using 100% recyclable product packaging. iPRO has made it a priority to ensure each product has the chance to be recycled back into plastic bottles in a closed-loop recycling system, therefore less new plastic is created, and less used plastic is wasted. Under the partnership, the healthy hydration brand will support the club in various ways, including running a recycling initiative alongside Plastic Furniture Company, another partner of Durham Women, where eye-catching iPRO branded bins have been installed to promote regular sustainability habits for fans on the ground.

Charlotte Taylor, iPRO Partnerships and Operations Manager, said:

“We’re delighted to continue supporting Durham Women for another three years. It’s an exciting time to work with the club as they enter a full-time training model. iPRO is a huge advocate for supporting women in sport, and our premium hydration drinks will undoubtedly help the players stay ahead of the game. We wish them the best of luck for this season and beyond!”

Durham Women Operations and Marketing Manager, Mark Donnelly, also commented:

"We're delighted to be continuing our relationship with iPRO and we look forward to seeing it develop over the next three years. iPRO have proven their commitment to supporting women in sport and their key brand value of sustainability aligns with our core beliefs as a football club. Our players have seen the benefits of using iPRO over recent seasons and we're exceptionally grateful for their backing moving forward."

Durham continue the 22-23 season with their next fixture at home to Crystal Palace in the much anticipated Fourth Round Vitality Women's FA Cup tie on Sunday 29th January - get your tickets now!

Fans can experience the refreshing taste of iPRO Sport Edition by visiting iPRO.Direct.