Healthy Hydration

Curly's Athletes

PARTNERS / Running / Curly's Athletes


29th September 2021

iPRO Announced as Official Hydration Partner for Curly’s Athletes Running Events

iPRO are proud to announce their partnership with community and charity-focussed event organiser Curly's Athletes, which will see the brand become Official Hydration Partner for forthcoming running events.

iPRO Hydrate – Sport Edition is iPRO’s leading hydration range available to purchase from iPRO.Direct. Specially formulated to replenish the body at an optimal level and aid recovery, this partnership will provide event participants with the healthy hydration they need to maintain fluid levels and protect them from exhaustion caused by dehydration.

iPRO and Curly's Athletes share a similar ethos as brands who are on a mission to inspire everyone into physical activity through community events. Covering the South Yorkshire, Lincolnshire, Derbyshire, Oxfordshire & Nottinghamshire regions. Believing that everyone can be an athlete if they set themselves the challenge, joining a Curly’s Athletes running event signifies joining a community where everyone is welcomed and valued.

Curly’s Athletes Director, Jonathan Frary, commented on the partnership with iPRO:

“As runners ourselves, we know the importance of hydration to ensure optimum performance. It's with thanks to iPRO that we can give our runners the hydration boost they need to aid recovery afterwards”.

Supporting all of Curly’s running events throughout October, November, and December, iPRO will deliver the iPRO Hydrate - Sport Edition range to runners at the finishing line. Runners will be able to continue hydrating during their training with iPRO Hydrate - Sport Edition by purchasing cases from www.iPRO.Direct for less than £1 a bottle, with free delivery.

Having already hydrated the Normanby 10k Run and Supermile Normanby events this summer, iPRO Hydrate - Sport Edition has been well received by previous participants:

“Thanks to Curly’s and iPRO for the great finish line goodies” - Dawn G

“There is nothing like the sight of an aid station stacked high with iPRO and jelly babies to keep us going” - Claire A

“It’s just what I needed after that gruelling hill” - Chris L

“iPRO has given me a boost to get through the second half of the race”- James T

iPRO Global Partnerships Manager, Lucy Darrall, also spoke on the announcement:

“We’re thrilled to partner with Curly’s Athletes and keep runners hydrated at the finish line with the iPRO Hydrate – Sport Edition range. This partnership is a fundamental piece of our #RunWithiPRO campaign as we continue to support running event organisers as they return to in-person events again”.

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