1st August 2022

iPRO Summer Tour Reaches Sandhurst Memorial parkrun

iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.

The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.

Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.

While at Sandhurst Memorial Park parkrun, Run Director Lisa Harold said:

“It's lovely to have iPRO with us this morning with some lovely goodie bags featuring one of their drinks, one of our Run Directors has said how lovely they are! Just want to thank iPRO very much for attending today, it's great that the runners have the ability to also pick up a goodie bag at the end and thank you again for all your support.”

Following the visit, iPRO's Global Partnerships Manager said:

"We had a fantastic time at Sandhurst parkrun, the volunteers were so friendly and welcoming. The parkrunners were coming across the finish line dripping in sweat and reaching for iPRO after finishing the course due to the warm weather, so rehydration was definitely needed!"

The iPRO team visited the first of many parkruns on Saturday 30th July, heading to Sandhurst Memorial parkrun where attendees ran, walked and jogged in the sunny weather.

What originally started as a meeting of 13 people back in 2004 has since transformed into a global phenomenon. parkrun is growing exponentially and has caught the imagination of over 7 million people as, thousands take part in a parkrun every Saturday. You can find your nearest parkrun event here.

Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!