2nd August 2022

The iPRO Summer Tour Visits Raphael parkrun

iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.

The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.

Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.

While at Raphael parkrun, Event Director Matt said:

"Victoria from iPRO came to Raphael parkrun on the 30th July which was also our pacer week. Once we agreed where her table should be she set everything up with very little need for input from us - meaning we could get on with parkrun business. Our runners and volunteers were very excited to visit her table once the run was finished. Packing away was as seamless as the set-up, as she diligently ensured there was no litter left in the park as a result of her visit. All in all it iPRO was a lovely addition to our parkrun morning."

iPRO’s Partnerships Coordinator, Victoria Strout, who attended the Raphael parkrun said:

"I received a wonderful welcome from the organisers and volunteers at Raphael parkrun, it was a perfect morning with many park runners attending on the day so I was kept busy with providing lots of healthy hydration for replenishment and made lovely introductions, smiles all round, thank you Raphael parkrun for having me."

The iPRO team visited the first of many parkruns on Saturday 30th July, heading to Raphael parkrun where attendees ran, walked and jogged in the sunny weather.

What originally started as a meeting of 13 people back in 2004 has since transformed into a global phenomenon. parkrun is growing exponentially and has caught the imagination of over 7 million people as, thousands take part in a parkrun every Saturday. You can find your nearest parkrun event here.

Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!