7th August 2023

iPRO attends Keswick parkrun

iPRO’s Back on the Road Armed with Healthy Hydration at the finish line for Keswick parkrun.

With millions of registrants worldwide, parkrun has become a global movement that positively contributes to people's wellbeing. iPRO recognises the incredible impact parkrun has on people’s lives and is proud to be a part of this thriving community. In fact, more than 1,600 GPs in the UK are now signposting patients to parkrun as a way to improve their health. In this exciting and innovative initiative, the Royal College of General Practitioners (RCGP) is collaborating with parkrun UK to promote the health and wellbeing of staff and patients by developing close links with their local parkrun to become ‘parkrun practices’. iPRO are delighted to support parkrun and its fantastic community engagement in this incredible initiative – find out more via the parkrun practice initiative video.

Kenneth Foreman, Head of Commercial & Fundraising comments:

‘We are thrilled to have iPRO as our Global Hydration Partner and their continued support in delivering healthy hydration to parkrunners across the country. Their commitment to promoting the importance of hydration aligns perfectly with our mission to improve the health and wellbeing of our community.’

Lotty Bradford, co Run Director at Keswick parkrun:

'It was a busy summer weekend at Keswick parkrun & the event were delighted to welcome the iPRO team. Both locals and an abundance of parkrun tourists were able to enjoy a free sample of iPRO hydrate and take the opportunity to ask plenty of questions. The volunteer team were also very grateful for the recognition of the role that they play in parkrun and appreciated being gifted reusable drinks bottles.'

In keeping with iPRO and parkrun's commitment to health and wellness, iPRO Hydrate is naturally sweetened with Stevia and is free from added sugars, caffeine, artificial colours, and flavourings. To meet upcoming regulations, iPRO recently introduced a new and improved fully recyclable iPRO Hydrate bottle packaged in 30% rPET with a new tamper-resistant band and cap. The easy-to-hold shape and fool-proof lid makes iPRO Hydrate the perfect beverage to take when walking, jogging, or running.

It’s a fact that just a 1-2% drop in hydration levels can lead to a 10% reduction in cognitive function. To ensure optimal hydration, the iPRO Hydrate range contains vitamins, minerals, and electrolytes such as sodium and potassium to help the body absorb and retain what's been consumed.

Whether participants are seasoned parkrunners or new to the community, they can say hello to the iPRO team and grab a refreshing bottle of iPRO Hydrate at the finish line. They’re also encouraged to share their experience on social media by tagging @iPROHydrate and using the hashtag #parkrunMoment.

Don’t forget, you can stock up your fridge with iPRO Hydrate from the Official parkrun Shop along with parkrun merchandise.