1st July 2022

iPRO Visit Cassiobury parkrun to hydrate parkrunners!

iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun. 

The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. At the finish line, parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. 

In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.

Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings. 

Lucy Darrall, iPRO Global Partnerships Manager, says:

“We’re incredibly excited to take our product range on the road and meet parkrunners across the country, giving them a chance to sample our healthy hydration drinks. With summer fast approaching, we must highlight the importance of staying hydrated as they prepare to walk, jog and run under the sunshine.”

Glyn Jagger, Run Director at Cassiobury parkrun, said:

"The perfect parkrun partner to host as the heatwave started to bite! iPRO Hydrate were certainly a very popular visitor to Cassiobury parkrun with participants chatting to the team in the shade of the bandstand. Many were impressed to find out that the product was both suitable for vegans and approved by the Halal Food Authority. Of the flavours available Citrus Blend definitely got my vote."

Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!