14th July 2023

iPRO Provides Vital Hydration at Yoga First, Dubai in Over 40-Degree Heat!

iPRO collaborated with Fitness First Middle East to attend the highly-anticipated Yoga First event held at iconic Cove Beach - Caesar's Palace, Dubai on Tuesday 20th June 2023. The celebratory event brought together yoga enthusiasts in sweltering 40+ degree heat, where iPRO Hydrate electrolyte drinks were on hand to provide vital rehydration. 

The two-hour event featured an invigorating flow yoga session, an ecstatic dance session, and a crystal bowl meditation. Collaboration between iPRO and Fitness First continues to thrive, building on the success of previous activations such as, signature event, Jump First, where over 1,000 attendees were kept hydrated with iPRO Hydrate, as well as pop up hydration stations in Fitness First locations across the UAE to celebrate the relaunch of Fitness First group exercise (GX) classes. 

iPRO’s collaboration with Fitness First is just the latest step in the brand’s expansion into the Middle Eastern market. During the event, Suleiman Babu, a renowned Presenter and Trainer in the Middle East, took over iPRO's Instagram account. He shared his excitement, stating:

"It was amazing to be part of team iPRO Hydrate for the Yoga First event held in Dubai. The location was  incredible and the atmosphere electric. Fitness First had done an awesome job in putting it all together. It was 40 degrees Celsius, however, iPRO Hydrate drinks were on hand to keep us all hydrated. I would highly recommend the drink for all walks of life, especially over our brutal summer months, where temperatures can peak at 50 degrees.”

The scorching weather called for optimum hydration, as sweating can often lead to fluid loss and electrolyte imbalance. iPRO Hydrate's range of healthy hydration drinks are specially formulated to combat dehydration by replenishing essential electrolytes, such as sodium and potassium, and maintaining healthy hydration levels in the body. 

The globally recognised healthy hydration drink is bursting with natural ingredients including a daily dose of vitamins C and B, bottled in fully recyclable packaging. The caffeine-free formula is available in four refreshing flavours: Berry Mix, Orange & Pineapple, Citrus Blend and Mango.

Global Commercial Director at iPRO, Sophie Christy, comments:

"We're proud to continue our ongoing support and collaboration with Fitness First, understanding the importance of staying hydrated and maintaining electrolyte levels during the scorching weather. With exciting plans for the next six months, we look forward to furthering our work together and providing Fitness First members with access to our high-quality healthy hydration drinks.”

iPRO Hydrate remains committed to supporting Fitness First, and exciting plans are in store for the future. To make iPRO Hydrate easily accessible, the healthy hydration drinks are available to purchase at all Fitness First locations across Dubai, Abu Dhabi, and Al Ain. Moreover, you can find iPRO Hydrate at Carrefour stores and through various online retailers.