27th April 2022

iPRO Team Up With parkrun For The National Running Show South 2022!

iPRO are thrilled to announce their return as the Official Hydration Partner to the UK’s leading running exhibition, The National Running Show South. Held once a year at Farnborough International, The NRS South is an award-winning event welcoming over 12,000 running enthusiasts keen to explore the latest in pioneering brands, cutting-edge technology, delicious nutrition, and influential industry speakers.
 
Last year saw iPRO make their debut at the event, unfolding a widespread campaign across the venue to promote the brand’s healthy hydration product range. In January 2022, iPRO returned to The National Running Show Birmingham with their recently-unveiled parkrun NPD range. The team exhibited next to the famous iPRO bottle inflatable while handing out bottles of iPRO Hydrate to visitors who gathered for a taste of the brand’s healthy hydration.
 
On the 7th and 8th of May 2022, iPRO will welcome parkrun to its stand as the world’s largest weekly community 5k event and global partner of iPRO, with its official Apricot product collection. The hydration brand will also return with its iconic bottle inflatables and coolers filled with bottles of iPRO Hydrate, ensuring visitors remain thoroughly hydrated during the event.
 
As the Official Hydration Partner to the National Running Show South, iPRO will deliver their healthy hydration range to the VIP lounge: an exclusive space where guests can rest, chat with friends, catch up with others, and mingle with event speakers. All while relaxing in the lounge’s comfortable seating with a chilled bottle of iPRO Hydrate.
 
Sophie Christy, Global Commercial Director at iPRO, commented: 
 
“Our debut at The National Running Show South 2021 was a remarkable success, and again at The National Running Show Birmingham 2022. The team had a wonderful time speaking with everybody who sampled iPRO Hydrate and visited our stand to learn more about healthy hydration. We have received an overwhelmingly positive reception from the NRS community, and we can’t wait to return in May alongside our partners, parkrun!”
 
Russ Jefferys, parkrun CEO added:
 
“We’re really looking forward to joining our Global Hydration Partner iPRO at The National Running Show South. We know the event will be a great opportunity to showcase our partnership and aligned values, as well as giving the National Running Show community a chance to see our range of parkrun apricot t-shirts.”
 
It’s anticipated to be an incredible two days at Farnborough International, as four-time Olympic champion, Sir Mo Farah, will be joining famous faces from the world of running including Paula Radcliffe, Steve Cram, Shakira Akabusi, Jenni Falconer, Jo Pavey and Danny Bent to talk about their inspiring journeys. Farah is one of the most decorated athletes in British track and field history, with ten global championship gold medals making him the most successful male track distance runner globally in history.
 
Nathalie Davies, Run Show Portfolio Director commented:
 
“We are delighted that iPRO will once again be joining us at the National Running Show South as our Official Hydration Partner. Visitors will be able to enjoy a refreshing bottle of iPRO and find out all about the benefits of this delicious drink. We’re thrilled that iPRO’s partner parkrun will be joining them and can’t wait to welcome the parkrun community to the show.”
 
iPRO Hydrate is a low-sugar hydration drink enriched with vitamin C and essential B vitamins to relieve the physical demands of running and aid post-run recovery. The drink is made from natural spring water and sweetened with premium plant-based Stevia extract, available in four deliciously refreshing flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. The range is now available to buy at iPRO.Run, with an exclusive 25% discount!