23rd November 2023

iPRO to Exhibit at HORECA 2023 in Riyadh, Expanding Saudi Arabia Footprint

iPRO are thrilled to announce they’ll be exhibiting at HORECA 2023 in Riyadh, Saudi Arabia from November 27th to 29th. It builds on the brand's presence at the Sports For All Expo in May and InFlavour in October where long queues formed to sample the brand's healthy hydration.

HORECA is the cornerstone event of the hospitality, foodservice, and beverage industries in Saudi Arabia. Held annually at the Riyadh International Convention & Exhibition Center, it has evolved into a key business venue for local and international market participants. 

Industry data indicates that soft drinks are poised to surpass $6 billion in revenue in Saudi Arabia this year, with projections indicating significant growth over the next five years. Hydration drinks in particular have generated more than $566 million in revenue, which has been attributed to the prohibition of alcohol, as well as the hot and dry climate, which makes staying hydrated a necessity for consumers of all ages.

Sophie Christy, iPRO Global Commercial Director, comments: "Expanding our presence in Saudi Arabia and participating in HORECA 2023 places us firmly in its million-dollar Saudi hydration drinks market. We're excited to be a part of this opportunity, which allows us to gain traction, boost our brand's visibility, and engage with the thriving KSA market."

The brand’s flagship range, iPRO Hydrate, contains no artificial colours or flavours and comes in four fruity flavours: Orange and Pineapple, Citrus Blend, Berry Mix, and Mango. It contains electrolytes for fast rehydration and 100% of the daily recommended vitamin C allowance, as well as vitamins B5, B6, and B7. Committed to sustainability, the bottles are fully recyclable and packaged in 30% recycled PET. 

The team at iPRO look forward to showcasing its healthy range at HORECA over the coming weeks! 

iPRO is actively seeking collaboration opportunities across sports, health, fitness, education, and more. Please get in touch via [email protected] to find out more.