15th November 2022
iPRO Hydrate in Partnership Collaboration with Fitness First Middle East for the World’s Largest Jump Event as part of Dubai Fitness Challenge 2022!
Fitness First’s MENA annual signature event, Jump First, returned to Dubai on Saturday 12th November in celebration of the Dubai Fitness Challenge, and it was bigger than ever!
In it’s fifth year, the Dubai Fitness Challenge is a month-long, city-wide festival of fitness launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, and an initiative aiming to transform Dubai into the most active city in the world.
With a calendar of exciting Dubai Fitness 30 x 30 Challenges, Dubai residents and visitors have access to an unlimited number of free events where they can take part in 30 minutes of continuous exercise per day for 30 days during the month of November.
As part of the Dubai Fitness Challenge, the World’s Largest Jump Event (Jump First) took the main stage in Jubilee Park at the iconic Expo City Dubai on Saturday 12th November, where Fitness First MENA delivered exceptional performance energizing the crowds for hours. Over 1,000 of Jump’s biggest fans joined the best instructors from Fitness First MENA to take part in this unique mini-trampoline class, which is also part of their membership offering.
Following the hugely successful launch of iPRO Hydrate across the UAE, and ahead of hitting the shelves of Carrefour, the leading hydration brand partnered with the number one fitness provider in the Middle East, Fitness First MENA to deliver healthy hydration for this spectacular and world class outdoor Jump First event. With shared values of promoting healthy lifestyles at all ages, this collaboration was a perfect fit for this family friendly event.
The event kicked off with Jump Kids, where children and parents participated in activities in the iPRO hydration zone to win prizes and try iPRO’s healthy hydration. They then enjoyed a fun Jump Kids class which saw hundreds of smiles as children bounced up and down following the instructors’ infectious energy!
With participants gearing up for the gates to be opened for the main event, guests ran to collect their unique Jump First t-shirt and goodie bag containing iPRO Hydrate’s healthy rehydration, Nakd energy bars, Ensure Max protein drink and KCal infused water.
The iPRO team were on hand throughout the event keeping participants hydrated as they took part in the exhilarating class. Everyone welcomed iPRO’s cool and refreshing hydration as the team distributed the drinks weaving between trampolines. It was amazing to see that after the event, the instructors were excited to receive iPRO with many returning for a second bottle.
With added electrolytes to aid recovery and replace the minerals lost through sweating, these healthy drinks were a perfect addition to this outdoor event where many participants challenged themselves to extra effort and were seen dripping in sweat!
Roberta Re, Business Development Manager at Fitness First Middle East commented:
“Owing to the huge success and popularity of this event, and in support of Dubai Fitness Challenge 2022, Fitness First has come back even bigger and better this year with the 3rd edition of Jump First, the World’s Biggest Jump Event! Among our amazing sponsors this year, we had the great pleasure to feature iPRO Hydrate, leading supplier of Healthy Hydration drinks to the world of sport, health and wellbeing, encouraging healthy choices and highlighting the importance of healthy rehydration. The iPRO team delivered a fantastic added value to the event participants making this experience even more memorable.”
iPRO Global Commercial Director, Sophie Christy, commented on the new partnership collaboration:
“We are absolutely delighted to have worked in partnership with Fitness First as the Jump First Healthy Hydration Sponsor and to have been a part of this fantastic event hydrating both children and adults. As a brand we are motivated to encourage healthy choices across the globe and with the warm climates in the UAE, it is imperative that the right hydration is provided during and after any activity to avoid dehydration.
As the first choice of hydration at this event, the iPRO Team were on hand to educate visitors about the benefits our drinks range, the importance of healthy rehydration which was perfectly timed ahead of our official launch into Carrefour where consumers will be able to purchase iPRO Hydrate across stores in the UAE.”
Packaged using recyclable materials, iPRO Hydrate’s premium electrolyte enriched recipe provides a healthy rehydration solution for consumers of all ages. The caffeine free, low sugar recipe uses natural sweetener Stevia and contains no artificial colours or flavours. With 100% of the daily recommended Vitamin C allocation and added B Vitamins, iPRO Hydrate is the leading choice when it comes to health and wellbeing.