Healthy Hydration

International Food & Drink Event

PARTNERS / Live Events / International Food & Drink Event


4th March 2022

iPRO to Exhibit at International Food & Drink Event 2022

From the 21st to 23rd of March, iPRO are set to showcase at the International Food & Drink Event 2022, representing the drinks category with their healthy hydration ranges. This follows their recent announcement that iPRO joined the parkrun family as Global Hydration Partner in an acclaimed six-year partnership, which sees the global fitness community endorse iPRO as the healthiest hydration choice.

With less than three weeks to go until doors open to the International Food & Drink Event, an anticipated 30,000 food and drink professionals are expected to come together to source, sample, and try the latest innovations. Held at ExCeL London, the International Food & Drink Event has been at the centre of the food and beverage community for more than 40 years, giving unrivalled access to leading suppliers and hot discussions with industry trailblazers.

Sophie Christy, iPRO Global Commercial Director, comments:

“We’re incredibly excited to exhibit at the International Food and Drink Event this year, which is an unrivalled platform to showcase our healthy hydration drinks. It follows our recently unveiled NPD with parkrun which is gaining massive commercial momentum. The FMCG industry is swiftly evolving as consumers take a conscious approach to their health and wellness. Because of this, we believe healthy, functional beverages will inevitably  become a part of their everyday lifestyle. We look forward to engaging with buyers at IFE and accentuate our international side of the business which is quickly expanding.”

iPRO Hydrate, from iPRO’s flagship wellness range, is a healthy hydration drink made from natural spring water and sweetened with plant-based Stevia extract. iPRO Sport Edition is their Informed Sport certified isotonic addition to the range, formulated to rehydrate and refuel the body with added electrolytes. Both editions come in four deliciously refreshing flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

To also be showcased at IFE is their iPRO Student Edition, a healthy juice alternative to fizzy drinks for children in three thirst-quenching flavours: Berry Mix, Mango, and Sour Cherry. Formulated to keep their sugar intake at a healthy level in line with Public Health England guidelines, iPRO Student Edition contains no added sugar, artificial sweeteners, colours, or flavours. Committed to sustainability, all iPRO bottles are 100% recyclable with a company-wide ambition to manufacture using 30% recycled plastic this year.

Visiting IFE? Look out for the iconic iPRO inflatable bottle and join the team at stand 4459 for a refreshing bottle of healthy hydration!

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