1st November 2023

iPRO to Hydrate Fitness First's Body Combat Challenge Event as the Dubai 30x30 Fitness Challenge Kicks Off

Fitness First Middle East is thrilled to announce iPRO, the leading global healthy hydration brand, will be hydrating the upcoming Body Combat Challenge event, set to take place on the 4th of November, 2023, at the Dubai Digital Park Event Plaza, Dubai Silicon Oasis. 

This electrifying 2-hour Body Combat marathon, led by over 40 of the region's top instructors and featuring internationally renowned Les Mills icons, is guaranteed to ignite the inner warrior in every participant.

The event, open to both Fitness First members and non-members, promises to be even bigger and better than last year's resounding success. With over 500 enthusiastic participants in attendance, the 2022 edition was an unparalleled hit, and the anticipation for this year's challenge is palpable.

Sophie Christy, Global Commercial Director at iPRO, expressed her excitement about the upcoming event, stating, "We are thrilled to join forces with Fitness First for the Body Combat Challenge event. iPRO is dedicated to promoting an active and healthy lifestyle, and this collaboration is a testament to our commitment. We look forward to hydrating the participants and ensuring they stay at their best throughout the event."

iPRO Hydrate, the beverage of choice for the Body Combat Challenge, offers superior hydration, perfect for the warm Dubai weather. With its carefully balanced blend of natural electrolytes and vitamins, iPRO Hydrate will keep participants refreshed and energized throughout the high-intensity workout.

Roberta Re, Fitness First MENA Business Development Manager commented on the collaboration: “It is an absolute pleasure to keep successfully working with such an amazing brand as iPRO! After the incredible success of Jump First and Yoga First, we are now ready to provide best hydration to all participants and we know as a fact that iPRO team will go above and beyond everyone’s expectations!”

iPRO has had a strong presence in the UAE, maintaining a long-term collaboration with Fitness First Middle East, including previous support for their Jump First and Yoga First events. iPRO Hydrate is available for purchase at Fitness First locations across the UAE, as well as in leading supermarkets, including Carrefour, Grandiose, and Sharjah Coop, ensuring that fitness enthusiasts can enjoy the benefits of iPRO's hydration solutions both in and out of the gym.

Follow iPRO on Instagram to see iPRO collaborate with Fitness First combat dehydration at this exciting event in Dubai!

Keep your eyes peeled for more exciting updates from iPRO, as the brand continue their brand expansion further across the UAE!