Healthy Hydration

Victorious Festival

PARTNERS / Live Events / Victorious Festival


23rd August 2021

iPRO Announce Partnership with Victorious Festival 2021

iPRO are thrilled to announce their exciting partnership with Victorious Festival for 2021. This partnership will see iPRO deliver their naturally delicious iPRO Hydrate range to Victorious festival-goers across the 27th to 29th of August. 

Following their postponement in 2020, this year’s festival is set to make a striking return. Victorious, known as the UK’s biggest metropolitan festival, will return to Southsea Seafront with a sensational line-up of headliners, including Madness, Manic Street Preachers, Royal Blood, and many more. Victorious is a family-friendly event with an incredibly eclectic music mix to suit everyone. 

The partnership with iPRO will ensure attendees remain thoroughly hydrated as they celebrate alongside the epic weekend line-up. Once ready to quench their thirst, festival-goers can choose from iPRO Hydrate’s fruity range of flavours, including Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. iPRO Hydrate is a healthy hydration drink formulated using natural spring water and sweetened by Stevia extract (a plant-based sugar alternative). The vegan-friendly range will be available across the entire weekend exclusively from selected festival catering units!

Speaking about the partnership, Andy Marsh, Festival Director, said: 

"We're thrilled to partner with iPRO for Victorious Festival 2021. Healthy hydration is key to enjoying a festival experience, so we're glad our festival-goers can get the chance to try this great product."

iPRO Global Commercial Director, Sophie Christy, also said:

“Partnering with Victorious Festival is a huge moment for iPRO as we make our music festival debut. One of the main reasons for Summer festival-goers to visit medical is dehydration. Our presence at Victorious will remind more festival-goers to keep hydrated so they can enjoy their long-awaited festival experience.”

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