6th July 2022

iPRO Reveals Partnership with Keep Attacking

iPRO are delighted to partner with Keep Attacking, which will see the brand become Official Hydration Partner for its adventure running event on the 9^th of July.

Keep Attacking was founded by Brian Wood to build a community and supportive mantra that everyone can get involved with. Since launching Keep Attacking, Brian’s life story has resonated with many: a former Colour Sergeant, he was awarded the Military Cross for courageous leadership in Iraq, one of Britain's highest rewards for gallantry in combat by Her Majesty The Queen II.

Keep Attacking’s outdoor adventure running events include environment-friendly obstacles, which take place in military training areas. There's a short and long course suitable for all abilities - whether participants want to break through existing comfort zones or simply challenge themselves.

iPRO will supply the Keep Attacking event with bottles of iPRO Sport Edition - the brand’s market-leading hydration drink formulated to replenish the body and aid recovery from endurance exercises such as running. The partnership will provide Keep Attacking participants with the healthy hydration they need at the finish line to maintain energy levels and protect them from exhaustion caused by dehydration. 

iPRO Brand Representative, Samuel Ridge, commented on the announcement:

“iPRO is committed to supporting running events across the nation, and we are excited to partner with Keep Attacking to ensure its runners rehydrate at the finish line. Running and plenty of hydration can all help counter the impact of stress and support wellbeing, which is something we strongly champion at iPRO.”

Brian Wood, Founder of Keep Attacking, also commented: 

"Keep Attacking is delighted to partner with iPRO, which will see the team join us on the 9th of July at our upcoming Keep Attacking event. Ultimately, hydration is paramount to being at your best for all physical challenges.”