29th July 2020
Masters Golf and iPRO Announce Impressive New Partnership to Drive Healthy Hydration
Masters are delighted to announce an exciting new partnership with leading hydration Drinks Company, iPRO, to bring healthy hydration to golf.
The partnership will see iPRO’s low sugar, healthy drinks become available from 27th July 2020 via Masters 247, enabling consumers to keep hydrated with the choice of four delicious flavours; Berry Mix, Mango Flavour, Orange and Pineapple and Citrus Blend.
The drinks will be stocked and readily available for golfers to purchase and consume, which will prove greatly valuable to Masters when promoting to customers on a daily basis.
Originating in 1990, Masters Golf boasts the biggest and best range of products by working in partnership with world-leading golfing manufacturers. Here, the highest quality products are offered in order to meet the needs of the modern-day golfer.
The preferred hydration drink of England Golf, and trusted by sports professionals, iPRO Hydrate has gained an exceptional reputation across multiple sports, ages, and abilities for delivering superior hydration. Made using spring water and naturally sweetened with Stevia, no artificial flavours or colours are used.
Whether you're playing 18 holes on a hot, humid day, or on a freezing, windy day, many golfers underestimate the importance of hydration for maintaining mental focus. The margin for error in the game of golf is tremendously small so it is of paramount importance for golfers to stay hydrated, and water alone will not replenish your body with the essential vitamins and minerals required for optimum hydration.
Sustainability will be a key focus that is shared by both Masters Golf and iPRO, and as such the partnership will base a strong emphasis on promoting mutual sustainability goals. iPRO has worked hard to intensify its sustainability commitment to ensure that all product packaging is fully recyclable within the UK's current recycling infrastructure. iPRO recognise how sustainable packaging plays an integral role in communicating our brand values to our customers and to mitigate our impact on the environment.
As iPRO continues to develop product packaging along side waste management and recycling organisations nationally, iPRO’s main focus is to ensure that each bottle has the optimum chance of being recycled back into plastic bottles providing closed loop bottle-to-bottle recycling.
Masters 247 Head of Marketing, James Bullock, commented:
“Consumable products have always proved popular with our pro shop customers and it’s a range we have been actively growing as a company over the past few years.
As consumers are more conscious about the products they consume, it was important to us to find a drinks partner that provided an effective healthy hydration drink that was also trusted by sports professionals and well established within the UK sports scene.
iPRO’s range of healthy drinks is a great addition to the extensive product range available through Masters.”
iPRO Hydrate Commercial Director, Sophie Christy, added:
“Whether you're playing 18 holes on a hot, humid day, or on a freezing, windy day, many golfers underestimate the importance of hydration for maintaining mental focus. The margin for error in the game of golf is tremendously small so it is of paramount importance for golfers to stay hydrated, and water alone will not replenish your body with the essential vitamins and minerals required for optimum hydration.”
“Masters Golf were the natural choice in partner to bring iPRO Hydrate’s vitamin and mineral packed rehydration range of drinks to the UKs golfing communities – the ultimate collaboration to fulfil the hydration needs of golfers across the country!”