Healthy Hydration

Huddersfield Town AFC

PARTNERS / Football / Huddersfield Town AFC


23rd December 2020

iPRO Announced As Hudderfield Town's Official Hydration and Sports Drink Partner For Two Seasons

iPRO have become Huddersfield Town’s Official Hydration and Sports Drink Partner for the next two seasons!

The iPRO Hydrate range will allow the players to keep a competitive edge over their opponents as the natural-low-sugar hydration drink, free from all artificial sweeteners, colours and flavours, is essential maintaining high levels of intensity in training and on match days.

iPRO use only the highest quality ingredients, sourced responsibly avoiding the use of all artificial sweeteners, colours and flavours. Available in four delicious flavours (Berry, Orange & Pineapple, Citrus and Mango), iPRO Hydrate is naturally sweetened using Stevia, a plant extract that is significantly sweeter than sugar, without the calorific content.

Not only will iPRO Hydrate fuel the First Team in their Championship campaign, but also all Huddersfield Town representative teams, as the Women and the Academy will get to experience the endless hydration benefits over the next two seasons.

iPRO Hydrate is also suitable for Vegetarians, Halal Certified, Informed Sport Approved, and NHS C-QUIN Compliant, ensuring players for all representative teams can experience the superior hydration benefits of the healthy drinks.

Sustainability is a shared focus for both the Club and iPRO and as such, during the term of the partnership, there will be a strong emphasis on driving shared sustainability goals and encouraging the use of reusable products where possible. iPRO will provide the Club with all hardware requirements enabling them to stay hydrated on the move, from water bottles to cooler boxers and beyond. All iPRO packaging materials are 100% recyclable with ambitions to reach 75% recycled materials in 2021.

You will also notice that iPRO have invested into the Club, utilizing the match day LED advertising. Keep your eyes peeled for iPRO featuring in-game and during the extra time minutes for all Club home games, showcasing the iPRO brand to thousands of fans.

Sophie Christy, iPRO Commercial Director, said:

“We are delighted to partner with Huddersfield Town AFC, a club that like iPRO value themselves on performance, community and sustainability.

“It is vital for the players to maintain optimal hydration during training and on match days as well as to include hydration as part of their recovery. iPRO Hydrate’s healthy recipe not only gives the players refreshing hydration but will also give the players multiple vitamins to help boost their immunity all season. “We look forward to working with the Club to develop a successful and sustainable partnership for years to come.” 

Andy Ward, Commercial Director of Huddersfield Town added:

“It’s fantastic to have iPRO on board with the Club, their hydration drinks are second to none and my personal favourite is the orange and pineapple.

“Sophie and the team have been great, and I look forward to working closely with her and the team at iPRO over the next few seasons.”