29th June 2023

iPRO Hydrates Cherries Fans at AFC Bournemouth Summer Activations

Over April and May, iPRO attended AFC Bournemouth Fan Zones as home and away supporters alike enjoyed the ‘Spin to Win’ wheel, won iPRO prizes, and tasted free iPRO Hydrate samples. As the Official Hydration Partner of the club, fans experienced the same refreshing flavours that the players drink, thanks to a partnership between the Premier League club and iPRO Hydrate.

The renowned hydration brand brought its range of refreshing drinks to the AFC Bournemouth Fan Zones, with activations both inside and outside of the stadium, providing Cherries fans with a healthy and revitalizing option to stay hydrated while cheering on the players during the last four home fixtures of the 2022-23 Premier League season.

iPRO Hydrate has gained a strong reputation for its high-quality, natural hydration beverages that are free from artificial colours, flavors, and sweeteners. With a focus on delivering optimal hydration and performance, iPRO‘s products are suitable for everyone, including consumers looking to day-today hydration, active individuals, football fans attending matches and elite international athletes.

As part of the partnership, AFC Bournemouth has introduced iPRO Hydrate's drinks across various fan zones, ensuring that fans have access to a range of delicious and replenishing options. The fan zones, known for their vibrant atmosphere and camaraderie, were made even more appealing with iPRO Hydrate's presence as teams such as Chelsea and Manchester United visited the south coast club.

Fans visiting the iPRO activations had the option to choose from iPRO Hydrate's lineup of beverages, which included its 500ml flavours; Orange & Pineapple, Citrus Blend, Berry Mix, and Mango Flavours. The iPR range of drinks not only offer hydration but also provide essential electrolytes, vitamins, and minerals to support overall well-being. You can see the highlights from the iPRO x AFC Bournemouth Fan Zones here.

James Derella, VP of Global Partnership Activation, commented; “We’d like to thank iPRO for their ongoing support, especially for providing engagement opportunities with supporters with activations in the club’s final four home games of the 2022/23 season.

“The activations provided a great opportunity for supporters to try iPRO’s products, replicating the first-team players.

“iPRO products have proven to be vital for the club, ensuring the players are in the best condition possible for the Premier League season, particularly in the run-in to the season.”

The partnership between AFC Bournemouth and iPRO signifies the football club's commitment to offering its fans more than just a matchday experience. By prioritizing their fans' well-being and providing them with healthier beverage options, the club continues to strengthen its bond with the community. With this collaboration, AFC Bournemouth and iPRO Hydrate have set a new standard for fan zone experiences, promoting not only excitement but also a focus on health and wellness.

"We are thrilled to further showcase our partnership with AFC Bournemouth and bring our delicious range of drinks to the fan zones," said Sophie Christy, iPRO Global Commercial Director. "We are always striving to enhance the matchday experience for fans, and having iPRO Hydrate drinks available will undoubtedly contribute to that. It's important to ensure all players and consumers alike stay hydrated, especially during the warmer fixtures at the end of the season, and iPRO Hydrate provides the perfect solution."

Cherries Fans can look forward to more exciting iPRO activations, competitions and chances to try iPRO Hydrate drinks during the upcoming 2023-24 season!