29th September 2023

iPRO Announce Three-Year Renewal with AFC Bournemouth

iPRO are thrilled to announce the renewal of their partnership with AFC Bournemouth, extending their partnership for a further three years as the club’s Official Hydration and Sports Drink Partner.

iPRO is a global leader in hydration, operating in more than 20 countries and offering an electrolyte enriched beverage range that stands out for its natural sweetness derived from Stevia. The drinks are free from artificial chemicals and are a rich source of Vitamin B5, B6, B7 and B12, plus Vitamin C, making them the ideal choice to fuel AFC Bournemouth players and elevate their performance on both the training ground and during matches.

The extended partnership solidifies iPRO's position as one of AFCB’s Official Corporate Supporters and Suppliers. As part of this, iPRO will remain front-of-shirt sponsor for their Development Squad and continue to hydrate the Men's and Women's First Teams with branded hardware.

Rob Mitchell, Commercial Director of AFC Bournemouth, shared his delight: “It’s great to have iPRO on board for another three years and we’ve really enjoyed working with them so far. They continue to be a huge support for all our club teams, especially our development squad, where they will proudly be displayed on the front of their shirt.”

This renewal builds on a successful partnership that has thrived since 2021. iPRO’s commitment to AFC Bournemouth has seen the brand support initiatives such as Cherries Kickstart during the 22-23 season. This programme covered various aspects of wellbeing, from nutrition to fitness, with an iPRO hydration station available for participants to replenish at.

Beyond the pitch, iPRO have actively been present at fan zones during home games, providing an opportunity for fans to sample the delicious range of iPRO drinks and interact with the iPRO Team before kick-off.

The brand will continue to enhance the matchday experience with exciting promotions at selected home games during the 2023/24 season and a chance for Cherries fans to win exciting prizes. And, as part of their evolving partnership, iPRO and the club will continue to work on enhancing the member experience across community, performance and retailing iPRO’s range of drinks to the wider community fan base.

Sophie Christy, Global Commercial Director of iPRO, commented: “We’re incredibly proud to support AFC Bournemouth over the years, from enhancing player performance to engaging with the clubs loyal fan base. Our partnership continues to flourish, and we're excited to work on new initiatives, such as introducing local parkrun activations and inspiring health, wellbeing and active lifestyles.”