19th May 2022

iPRO at FairBreak Invitational Women’s 2022 Cricket Tournament in Dubai

iPRO were thrilled to partner with FairBreak Invitational Women’s 2022 Cricket Tournament to hydrate the teams over five sensational days.

Held between the 1st and 5th of May in Dubai, Fairbreak Invitational 2022 bought together the biggest names in global cricket for a six-team tournament. As the world’s first privately funded tournament in women’s cricket history, the event featured female players from over 30 countries with the aim to foster equality within the sport. 

Under the partnership, healthy hydration brand iPRO delivered their world-renowned iPRO Hydrate range, alongside branded reusable water bottles for accessible hydration during matches. As temperatures reached as high as 41°C, players were in need of a refreshing bottle of iPRO Hydrate to keep their performance on point.

As part of a winning performance, players must maintain their hydration levels to guard their competitive edge. The fast-rehydrating isotonic range is supercharged with electrolytes such as potassium and sodium to replenish the salts lost to sweat.

iPRO Global Partnerships Director, Sophie Christy, commented on the event: 

“We were delighted to be chosen as Official Hydration Partner by FairBreak Global for the first edition of their female-only tournament, just as iPRO was marking its expansion into the UAE. As a brand that champions women in sport, we enjoyed hydrating every athlete with our premium healthy hydration drinks. We’d like to give a huge congratulations to The Tornadoes who kept us on the edge of our seats throughout.”

Cricket fans from around the world witnessed The Tornadoes spectacular victory as 14 broadcasters televised the tournament in more than 50 countries. The Tornadoes kept refreshed with bottles of iPRO Hydrate throughout as they battled for the trophy. The tournament was hailed as an overwhelming success, with a second tournament announced for next year in Hong Kong.

Elsewhere, iPRO sponsored a golf day held at Trump International Golf Club; an 18-hole Championship Standard Course in the heart of Dubai. The team delivered much-needed bottles of refreshing hydration as players’ hit the golf course under the blazing heat.