10th February 2023

London Lions Announce iPRO as Official Hydration Partner in Landmark Deal

The partnership announcement comes amidst the Lions’ record-breaking season, becoming the first ever club to win the men’s and women’s BBL Cups in a single event.

The London Lions Basketball Club have announced iPRO as their Official Hydration Partner in a landmark deal that serves as testament to the growth of the sport in the UK. This represents the first agreement of this kind in the Lions' history, and comes as they continue a record-breaking season having become the first club to win both the men’s and women’s British Basketball League Cup Finals in a single event. 



Both teams will receive reusable iPRO hardware for accessible hydration during league fixtures and to keep iPRO’s healthy hydration cool for player rehydration. The iPRO Sport Edition range is Informed Sport certified - the quality assurance programme in sports nutrition - and a market-leading healthy hydration drink trusted by sporting organisations worldwide.Infused with electrolytes and supplemented with vitamins, iPRO Sport Edition is the gold standard in rehydration to help fuel performance and support recovery, provided in fully recyclable packaging.



After making history in the cup finals, both sides also sit top of the BBL and WBBL tables respectively. These accolades add to an already momentous season for the club after the men’s team also became the first UK side ever to record five wins in the prestigious EuroCup. British basketball continues to undergo its rapid rise in popularity as the Copper Box Arena - the Lions' home venue - has witnessed record crowds this season, alongside sell-out finals over the past season at the O2 Arena in London & Emirates Arena in Glasgow.

Lenz Balan, Vice President of 777 Partners, owners of the London Lions, said: 



"We're delighted to announce iPRO as our official hydration partner - they are market leaders in this space and share our commitment in terms of providing the best performance support for our players. I believe this marks just the first of many more significant partnerships to come, especially given our recent success both domestically and in the EuroCup, alongside the impressive growth of the sport as a whole in the UK.”



Lucy Darrall, iPRO Global Partnerships Manager, commented:



“Optimum hydration is of extreme importance in Basketball where games have such high intensity. iPRO are proud to be the chosen hydration partner of the London Lions and to be a part of the Club’s ambitions over the next five to ten years to be a core part of the huge growth of Basketball in the UK.”