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News Industry Why iPRO is the Healthiest Hydration Choice


Industry

25th January 2022

Why iPRO is the Healthiest Hydration Choice

With Dry January in full swing, this time of the year marks the start of making healthier habits - starting with what we drink. Added sugars are one of the most prominent risk factors to our health, with nearly a quarter of added sugar in our diets coming from fizzy drinks, sweetened juices and squashes. Drinking up to two sugary drinks a day can increase the risk of Type 2 diabetes by 25% (source: geisinger.org), driving us to make reformed decisions about the drinks we buy.

iPRO: The Healthiest Choice

Many of us are watching out for high sugar content, unregulated caffeine amounts, and redundant artificial ingredients. And we're becoming increasingly conscious about consuming drinks that benefit our health. One brand leading the charge in mindful drinking is iPRO, a healthy hydration brand supported by parkrun, the world's largest active community. iPRO delivers full fruity flavour with every hydrating drop, containing less than 3g sugar per 100ml, establishing it as a low-sugar alternative to fizzy drinks, sugary squashes and juices.

Bursting with Nutritious Vitamins

iPRO drinks are enriched with vitamins, releasing nourishment for our wellbeing with every sip. Our mind and our body are intrinsically linked. How we treat our physical health impacts our mental health and it’s virtually impossible to separate the two. Drinks fortified with B vitamins are the best source of nutrients for our wellbeing, particularly vitamin B6 and B7. iPRO drinks contain both of these mood-boosting nutrients, helping our mind regulate emotions by creating chemical messengers in the brain called dopamine and serotonin.

Replenishing with Electrolytes

Electrolytes are electrically-charged minerals our body needs to keep performing. You may believe that only athletes need electrolytes since these minerals are typically found in sports drinks. This is fundamentally untrue. Electrolyte deficiency can harm anybody because our cells, tissues, and fluids rely on electrolytes to keep working. Supercharged with added electrolytes such as sodium and potassium, hydrating with a bottle of iPRO helps prevent the onset of headaches, maintain healthy muscles, and regulate heart function.

Innovating with Stevia

iPRO is one of the few brands innovating with nature by using zero-calorific Stevia extract to sweeten their drinks. Stevia is a small shrub-like herb native to South America, known to be 200 times sweeter than sucrose and abundantly healthier. Unlike sugar, Stevia doesn’t rapidly spike blood sugar, making it a healthier choice for those with high blood glucose levels. Furthermore, its non-calorific content helps regulate body weight and prevent weight gain, making it the perfect addition to a healthy lifestyle.

The Hydrating Trio for Everyone

iPRO Hydrate is the brand’s flagship range for optimum wellbeing, supplemented with 100% vitamin C and immunity-boosting B vitamins. Trusted by sporting organisations worldwide, the Sport Edition range is a low-sugar isotonic drink formulated with carbohydrates and electrolytes to boost hydration levels during exercise. Both editions come in four fruity flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

Trusted by parents across the nation, iPRO Student Edition is the brand’s school-compliant range formulated in line with Public Health England guidelines. iPRO Student Edition comes in three thirst-quenching flavours: Berry Mix, Mango, and Sour Cherry. These great-tasting vegan-friendly drinks are free from caffeine, added sugar, artificial colours, and artificial flavourings!

Discover the refreshing flavours of iPRO at iPRO.Run, with FREE delivery to your doorstep.