From the 21st to the 23rd of March, doors opened to The International Food and Drink Event 2022. Thousands of food and drink professionals flocked to the ExCel in London, eager to sample new products and experience goods from diverse cultures. iPRO was a key exhibitor across the three days, representing the beverage category with their healthy hydration drinks.

Although attendees were keen to sample the recently unveiled parkrun NPD ranges, it was the brand's renowned 8m inflatable bottles that stole the show. Attracting masses to the stand, many were already familiar with the brand name from their six-year global partnership with parkrun. Others knew iPRO from their significant presence in wholesale. Collectively, people were lining up to refresh themselves with iPRO’s healthy hydration.

Attendees came from all corners of the globe, visiting from Africa, Asia, Europe, North America, and South America. Business conversations with major retail buyers were flowing with many expressing their interest in exclusively stocking iPRO. Aware of the legislation surrounding the marketing and advertising of HFSS products fast approaching, buyers were keen to learn more about iPRO’s low-sugar, naturally-sweetened proposition. 

The atmosphere was warm and friendly, with samples being exchanged and enjoyed throughout the day. Needless to say, the team were working actively to keep the iPRO coolers fully stocked.

iPRO's Head of Out of Home, Razina Moosa, commented on the event:

“The team had an incredible time exhibiting at the International Food and Drink Event this week. Healthy, functional beverages are taking the industry by storm, and our healthy hydration ranges received immense interest from visitors across the world. The past three days have opened key doors for the brand both in the UK and internationally, and we’re excited to see what these opportunities bring.” 

Lewis White, Partnerships Coordinator at iPRO, also commented:

“We thoroughly enjoyed exhibiting at the International Food and Drink Event this past week. It was fantastic to meet so many new people from different companies, countries and cultures. We’re looking forward to exploring these new opportunities and seeing what the next few months bring.”

iPRO is one of the world’s fastest growing global hydration brands and a trusted supplier to the education sector, retail sector, and health and wellbeing organisations worldwide with distribution in 40 countries. Already stocked by the Co-op, SPAR, and numerous forecourts, iPRO is now expanding its presence in independent retailers and convenience stores via delivered wholesalers and major supermarkets. If you would like to become an iPRO stockist following IFE, please get in touch at [email protected].