iPRO are thrilled to partner with Holroyd Howe to launch the brand’s healthy hydration drinks, iPRO Student Edition and iPRO Sport Edition, into independent schools nationwide. As education catering specialists, Holroyd Howe works exclusively in the independent sector to deliver fresh and thoughtful food services uniquely tailored to the requirements of each school.

It's a known fact that over-consuming sugary drinks can cause undetectable damage to kids’ health. Aside from sugar building up in their bloodstream, excessive sugar can affect their cognitive functions. This includes their ability to learn, think, reason, remember, problem-solve and make decisions. To eliminate these risks that excessive sugar poses, it’s essential schools encourage kids to start making healthier choices - starting with what they drink.

Enjoyed by kids across the nation, iPRO Student Edition is a school-compliant range of juices formulated in line with Public Health England guidelines. Recognised as one of the world’s fastest-growing hydration drinks, iPRO Sport Edition is a low-sugar isotonic range created to rehydrate the body post-activity. Both ranges are sweetened naturally with premium plant-based Stevia and enriched with healthy minerals to support children’s wellbeing. 

As sports day season approaches, it’s never been more important to raise awareness of dehydration and the risk of sugar overconsumption in kids. This summer, the iPRO team will hit the road to visit schools across the country, engaging with teachers and children to chat about the importance of hydration and providing delicious samples of healthy hydration. 

iPRO's Head of Out of Home, Razina Moosa, says:
 
“We’re thrilled to be partnering with Holroyd Howe to offer independent schools a deliciously refreshing and healthier alternative to sugar-packed drinks currently on the market. With sports day season coming up and an anticipated heatwave, it’s a great way to raise awareness of dehydration in children together”. 

Providing healthier and more nutritious options like iPRO enables children to thrive inside and outside the classroom, creating a productive environment and furthering their learning success. To learn more about the brand, visit iPROHydrate.com.