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News Industry iPRO's Hydration Guide to Festival Season 2023


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23rd June 2023

iPRO's Hydration Guide to Festival Season 2023

As festival season begins, the blazing sun and vibrant music creates an unforgettable atmosphere. But it's important to remember the risks of dehydration that comes with spending time outdoors. In this blog, we explore the significance of staying hydrated during festival season, particularly in the midst of a heatwave. Plus, we’ve compiled our most effective strategies to combat dehydration. 

First, understanding the risk of dehydration

As temperatures soar, dehydration starts to become a buzzword. But dehydration isn’t just a minor inconvenience; it can quickly escalate into a serious medical emergency. Many festival-goers mistakenly believe that dehydration only leads to a headache, but the truth is far more alarming. When your body loses more water than it takes in, crucial bodily functions are compromised. Severe dehydration can result in symptoms such as dizziness, confusion, rapid heartbeat, and even fainting. 

Drinking and sunshine: a recipe for dehydration

For many festival-goers, enjoying an alcoholic drink or two is part of the experience. However, when coupled with prolonged sun exposure, alcohol can exacerbate dehydration. Alcohol is a diuretic, meaning it increases the number of loo visits and depletes the body of fluids. Combined with the dehydrating effects of the sun, excessive alcohol consumption at festivals can quickly spell disaster for your hydration levels. That’s why it’s important to drink responsibly, balanced with a hydration drink like iPRO Hydrate.

Dehydration dangers in festival environments

Festivals often take place in open spaces, such as fields, where shade can be limited. With the sun's relentless rays beating down on you, it can trigger excessive sweating and draining your body of essential fluids. As you sweat, you lose not only water but electrolytes, vital minerals that regulate bodily functions. 

Physical activity and water loss

Festivals are a hub of non-stop energy, with dancing and navigating bustling campsites. But amidst the excitement, it's important to recognise that these activities are physically demanding. That's why it's vital to replenish your body with electrolytes throughout the day to compensate for the fluids lost.

Festival hydration tips for on-the-day

1. Keep a refillable water bottle with you at all times and aim to drink regularly, even if you don't feel thirsty. Avoid drinking too many sugary drinks or caffeinated beverages like energy drinks, as they can contribute to dehydration.

2. Supplement your fluid intake with an electrolyte-enriched drink like iPRO Hydrate. Electrolyte drinks, otherwise known as hydration drinks, help replenish essential minerals lost through sweat, helping you stay hydrated and maintain your body's fluid balance.

3. Take breaks in shaded areas whenever possible to give your body a chance to cool down. Pace yourself and listen to your body's signals, resting when needed to avoid overexertion. Read our expert guide on how to stay hydrated in warm weather here.

4. Don’t rely on thirst as an indicator of dehydration. By the time you feel thirsty, your body may already be in a mildly dehydrated state. Make it a habit to drink regularly throughout the day, even if you don't feel like it. Just sipping at regular intervals can help make a difference to your hydration levels.

5. Festival days can be packed with activities, making it essential to nourish your body while staying hydrated. Opt for hydrating snacks such as water-rich fruits, like watermelon or grapes, which not only provide essential fluids but also offer vital nutrients.

Bring iPRO Hydrate with you

The fruity range of iPRO Hydrate’s thirst-quenching flavours, such as Mango, Orange and Pineapple, Citrus Blend, and Berry Mix are bestsellers during festival season due to their naturally refreshing taste and wellbeing benefits. They’re also caffeine-free with zero added sugar, instead sweetened naturally with premium Stevia extract. The range is rich in vitamin C, which reduces the likelihood of heat exhaustion and helps your body acclimate to the heat. You can purchase the entire range from parkrun here.