iPRO is thrilled to announce that its flagship hydration range, iPRO Hydrate, and school-compliant juice range, iPRO Student, are now available through the Foodbuy network following a successful tender win. Foodbuy, a subsidiary of Compass, is Europe's largest contract foodservice company, serving sectors such as restaurants and hotels, healthcare and care homes, education, defence, and the offshore sector.

Sophie Christy, Global Commercial Director at iPRO, commented on the announcement: “The iPRO team are incredibly excited to secure this partnership with Foodbuy as it’s a pivotal moment for our brand. Our association with a major player like Foodbuy will increase our visibility within the foodservice network, contributing to significant business growth. We’re looking forward to the journey ahead.”

In 2021, iPRO introduced healthy hydration to the education sector through sampling sessions in schools, colleges, and universities. This initiative complements Foodbuy's strong presence in the sector, where iPRO has become the preferred choice for students seeking healthier beverage options. Made from real fruit juice and devoid of added sugar, artificial colours, or flavours, it also counts as one of kids’ five a day.

Foodbuy has been responsible for the ‘NHS Supply Chain: Food’ since 2018 as its designated Category Tower Provider. The CQUIN-compliant iPRO Hydrate range aligns seamlessly with Foodbuy’s standing as an approved choice in healthcare settings. In 2021, iPRO also cemented its commitment to health and wellbeing by securing a 6-year global partnership with parkrun, the UK’s largest NHS social prescribed activity.

iPRO Hydrate is one of the healthiest hydration drinks on the market, scoring 0 under HFSS guidelines. Enriched with vitamin C and essential vitamins B5, B6, B7, and B12, it not only boosts the immune system's health but also promotes natural energy. Free from artificial colours and flavours, low in sugar and with natural sweetener, iPRO Hydrate is the perfect choice for health-conscious consumers.

Foodbuy's diverse portfolio extends into defence and offshore industries, coinciding with iPRO's endorsement by military sporting organisations to include the Army Rugby Union, Royal Navy Rugby League and UK Armed Forces Football. Supplemented with electrolytes such as potassium, sodium, and magnesium, iPRO Hydrate is a trusted choice for replenishing vital salts and minerals lost during intense training and games, meeting the needs of these energy-intensive sectors.

Razina Moosa, Head of Out of Home at iPRO, adds: “Our partnership with Foodbuy, being Europe's largest contract foodservice company, opens up new sectors and opportunities for iPRO. Our existing partnerships in the military sector and our focus on health and wellbeing, coupled with our CQUIN approval by the NHS, positions us as the perfect fit for Foodbuy. This partnership will facilitate entry for us into more critical sectors such as healthcare and the defence sector.”

With sustainability a key objective of Foodbuy’s network and iPRO’s business, the two will work together to ensure that iPRO’s 2030 Net Zero commitment is met. Both iPRO Hydrate ranges are fully recyclable with iPRO Student using 100% recycled recycled plastic (rPET) and iPRO Hydrate using 30% recycled plastic in their bottles.