Birchall Foodservice, a venerable wholesale food supplier with a legacy spanning over 80 years, announces its partnership with iPRO, a leading provider of healthy beverage solutions. The collaboration marks a significant step forward in catering to the needs of educational institutions across the UK.

Established in Burnley, Lancashire, Birchall Foodservice has earned accolades for its unwavering commitment to customer service, being a two-time recipient of the prestigious FWD Gold Medal for Service to Caterers. As one of the largest independent foodservice companies in the UK and a proud member of the Country Range Group, Birchall Foodservice has steadily expanded its delivery area, serving the north of England since its inception in 1939.

iPRO's entrance into this partnership brings a fresh wave of innovation and health consciousness to Birchall's offerings. iPRO introduces its full Student range, in three fruity flavours, with Birchall Foodservice, catering specifically to the unique needs of students.

On the new partnership, Hayley Spear, Customer Care Manager at Birchall Foodservice said: “Laura and the team have been very supportive with our launch of iPRO. We had samples for our customers, samples for our team, all followed with a focus week to launch the range. They attended the office to offer support with USP’s and answer any questions our sales team and customers may have had. That’s how you launch a product!”

The school compliant iPRO Student range boasts several key features, including no added sugar and one of your five-a-day portions. Moreover, in line with iPRO's commitment to sustainability, the bottles are crafted from 100% recycled plastic and are fully recyclable, aligning with Birchall Foodservice's values of environmental stewardship.

Laura Walker, National Account Manager at iPRO, expressed excitement about the collaboration, stating, "We are thrilled to partner with Birchall Foodservice in bringing our healthy school compliant range to the education sector. Birchalls will be pivotal in increasing iPROs distribution within the North of England, in multiple sectors. Our commitment to quality, sustainability, and promoting a healthy lifestyle perfectly aligns with Birchall's values, and I am looking forward to working closely with their sales team to provide healthy hydration and added support for their sites"

To support Birchall Foodservice's customers, iPRO will actively engage with their sales team to conduct sampling sessions within education sites, allowing students and staff to experience the refreshing and nutritious offerings firsthand.

As a testament to their dedication to the education sector, iPRO will be participating in Birchall Foodservice's upcoming Care & Education Show on May 14th, 2024, where attendees can explore the range of healthy beverage options tailored for educational settings.

With iPRO Student now available through Birchall Foodservice, educational institutions can enhance their beverage offerings with a range that not only promotes health and wellness but also aligns with their sustainability goals.