Healthy Hydration


News Industry iPRO Student Goes Global with WHSmith Travel Stores


28th April 2023

iPRO Student Goes Global with WHSmith Travel Stores

iPRO are thrilled to announce the launch of the recommended by parkrun kids drink, iPRO Student in WHSmith International Stores, starting with Spain, Ireland, Brussels, and Italy. Building on the triumph of iPRO Hydrate in Spain and Ireland, iPRO Student is poised to carve out a new health led category for kids in the $19.7 billion travel retail sector.

Offering one of your 5 a day and containing no artificial colours or flavours, it’s no surprise that catering and retail managers feel confident to provide iPRO Student in schools, colleges and universities. Parents can feel confident that they are providing their children with a drink packed with vitamins with zero added sugar, and with exceptional flavour profiles to meet the taste demands of young people.

On the launch of iPRO Student, Ornela Zylyftari, International FMCG Buyer at WHSmith commented:

“Exciting news! WHSmith and iPRO have launched a new range of drinks aimed at children. With these drinks, kids can get 1 of their 5-a-day in a fun and tasty way. And that's not all – iPRO’s Student range’s use of rPET bottles shows their commitment to sustainability. At WHSmith, we're proud to support eco-friendly brands like iPRO. Join us in promoting healthy lifestyles for all and making a positive impact on the health of children and the planet.”

As a fully school compliant product across England, Wales, Scotland and Ireland, iPRO Student has enjoyed incredible success in schools, colleges, and universities due to the brand’s strong partnerships with education catering specialists. This success has paved the way for a strategic partnership with WHSmith International allowing iPRO to expand their reach and inspire families to make healthier drinking choices across the retailers on-the-go locations.

Travel environments can be particularly dehydrating due to the continuous air conditioning which effectively draws moisture from the air. Children are especially susceptible to dehydration since they have an underdeveloped thirst mechanism. By keeping WHSmith chillers stocked with iPRO Student, families have access to replenishment and hydration that will sustain their inbound and outbound journey’s.

WHSmith Travel Stores will offer three delicious iPRO Student flavours to choose from: Berry Mix, Mango, and Sour Cherry. The 100% rPET, fully recyclable bottles, including the sleeve and cap, makes iPRO Student a sustainable choice for on-the-go hydration. And, the new and improved tamper band further enhances the product by protecting it and making it safer and easier to use.

Global Commercial Director at iPRO, Sophie Christy adds:

"We're thrilled to be expanding iPRO Student into international retail units with WHSmith. As a company with a rapidly growing international presence, this move marks a significant milestone in our global growth strategy, particularly as we enter the billion-dollar travel retail market. We're confident that our range of healthy hydration drinks will be well-received by travellers, commuters, parents and children alike, and we're excited to continue bringing our products to new customers around the world."

At iPRO, promoting healthy hydration and active lifestyles among children is a priority. That's why they are proud to be the Official Hydration Partner of parkrun, the global active community for all ages, with a special focus on hydration education through Sunday junior parkrun events.

By partnering with WHSmith Travel, iPRO will be able to reach a wider market and encourage healthy hydration habits among younger years. Having seen phenomenal success in schools, colleges, and universities, the brand’s move into retail is a natural progression.

With an expanding global reach, this launch represents an exciting milestone in iPRO's journey towards worldwide expansion.