Healthy Hydration


News Industry iPRO Secure a Coveted Place on The Sunday Times Fast-Track 100


1st July 2022

iPRO Secure a Coveted Place on The Sunday Times Fast-Track 100

iPRO are overjoyed to announce they’ve ranked #62 on The Sunday Times Fast-Track 100.

Achieving a coveted place on this prestigious annual ranking is recognition of the company’s significant achievements during what has been a challenging time for the industry.

This recognition spotlights iPRO’s growth journey with 38.5m recorded in sales - an annual growth of 59% over three years. In addition to the incredible achievements the company has amassed to date, including multiple industry awards, nationwide retail listings, and partnering with the world’s largest active community: parkrun.

iPRO identified the need for a healthy hydration product range at a time when the soft drinks market was saturated with high sugar, artificially manufactured drinks. Recently awarded as Best Newcomer by NIVO Supplier Awards and Best Beverage Brand by The Vendies, iPRO has built noteworthy momentum, gaining popularity throughout communities worldwide and inspiring health and wellbeing among consumers.

Uniquely positioned to meet the demand for on-the-go hydration, iPRO has become one of the world's leading health and wellbeing drinks brand. In October 2021, iPRO secured a first-of-its-kind six-year global partnership with the world’s largest active community, which saw the brand become parkrun’s Global Hydration Partner. To celebrate this significant partnership, the brand launched an NPD in collaboration with parkrun, endorsing the hydration range as a healthier and more nutritious choice for everyone.

parkrun joins a stellar line-up of iPRO partners, including the Portuguese Football Federation and over 50 UK-based, highly recognised sports organisations, such as Scottish National Rugby Team (Scottish Rugby Union), Irish Football Association, West Ham United, Crystal Palace FC and GB Basketball to name a few.

iPRO’s Global Commercial Director, Sophie Christy, commented on the announcement:

“We’re thrilled that iPRO’s incredible growth journey has been recognised by The Sunday Times Fast-Track 100!

Despite the challenges our industry has faced, the health and wellbeing category has experienced unprecedented growth and we’re perfectly positioned at the forefront of this demand to deliver on-the-go hydrating infused with healthful nutrients.

Being awarded a spot on this annual prestigious list is a testament to our wonderful partners and our hard-working team. I’m incredibly proud of our achievements to date and I look forward to seeing what the next year brings for us”.