iPRO Hydrate, a global leading hydration brand, is thrilled to announce their attendance at the upcoming Saudi Food Show, to be held at the Riyadh Front Exhibition & Conference Center from May 21st to May 23rd 2024.

This marks a significant milestone for iPRO Hydrate as it enters the rapidly growing market of Saudi Arabia with its healthy hydration products.

Having previously made waves at prestigious events such as InFlavour and Saudi Horeca in Riyadh and Jeddah, iPRO Hydrate returns to Riyadh next week to refresh attendees at the acclaimed Saudi Food Show.

The brand can be found on stand B3-44 at this esteemed exhibition, underscoring its commitment to providing best in market hydration to consumers across the Kingdom.

Sophie Christy, Global Brand Director at iPRO Hydrate, expressed her excitement about the brand's entry into Saudi Arabia, stating, "We are thrilled to introduce iPRO Hydrate to the vibrant market of Saudi Arabia. We have ambitious plans for the region and are eager to showcase our innovative products at the Saudi Food Show."

iPRO Hydrate's entry into the Saudi market comes at a time when health and wellbeing are paramount concerns in the Kingdom. With a focus on promoting healthy, active lifestyles, iPRO Hydrate is aligning its efforts with government-led initiatives and Vision 2030 to foster a culture of wellness among consumers.

"At iPRO Hydrate, we believe in empowering individuals to lead healthier lives, and our products are designed to support this goal," said Christy. "Our beverages are formulated to replenish electrolytes and provide optimal hydration, making them the perfect choice for those looking to make healthy choices as part of an active lifestyle."

iPRO Hydrate offers rapid hydration with its balanced electrolyte formula, replenishing essential minerals. Low in sugar and sweetened with the highest quality plant-based sweetener Stevia, iPRO Hydrate provides refreshing hydration without the use of artificial ingredients. Enhanced with 100% of the daily recommended vitamin C and added B vitamins, it supports energy metabolism and immune function.

In addition to its commitment to health and wellness, iPRO Hydrate is dedicated to sustainability. The brand's products are packaged in 100% recyclable bottles, with 30% of the plastic used being recycled material.

Furthermore, iPRO Hydrate will be introducing a new dual-language label in Arabic and English, catering to the growing and diverse Saudi population in the Kingdom.

Visit iPRO Hydrate at stand B3-44 at the Saudi Food Show to meet the team, try the refreshing hydration firsthand and learn more about its upcoming partnerships in sports, health, fitness, and beyond.