13th January 2022
iPRO Returns as Official Hydration Partner to The National Running Show Birmingham
iPRO are delighted to return as Official Hydration Partner to the UK’s leading running exhibition, The National Running Show Birmingham. Hosted at the NEC in Birmingham, the event brings together runners from across the UK to explore the latest running equipment, cutting-edge technology, nutrition advice, and inspirational talks from some of the most sought-after running experts.
Last year saw iPRO at the National Running Show (South) in Farnborough, with an engaging campaign unfolding across the venue to promote the brand’s Healthy Hydration range. On the 22nd and 23rd of January 2022, iPRO will support the Birmingham event showcasing their new parkrun-endorsed product range. It follows the recent announcement that iPRO joined the parkrun family as Global Hydration Partner in an acclaimed six-year partnership.
Sophie Christy, Global Commercial Director at iPRO, commented:
“Our presence at The National Running Show (South) was exceptionally positive, and we’re delighted to be returning a second time for the Birmingham event. After our recent partnership announcement with parkrun, we’re thrilled to be unveiling our parkrun-endorsed product range with the NRS community.”
iPRO Hydrate is a leading healthy hydration drink made from natural spring water and sweetened with plant-based Stevia extract. The range comes in four deliciously refreshing flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. iPRO Hydrate is rich in vitamin C and essential B vitamins to relieve the physical demands of running.
Group Event Director, Nathalie Davies said:
“We are thrilled to welcome back iPRO as our official healthy hydration partner for our flagship Run Show in Birmingham this 22-23 January. This delicious healthy hydration is the perfect post-run thirst quencher.”
During the event, iPRO will present the new parkrun-endorsed range where visitors will be the first to experience the look, feel and taste of the products. Simply look out for the iPRO inflatable bottle where the team will be showcasing.
Russ Jefferys, Head of Communications at parkrun, said:
"With shared values of a healthy lifestyle, iPRO is a natural fit for us. We’re excited for parkrunners to see and experience the brand new range, supported by parkrun, during the unveiling at The National Running Show."
Craving fruity hydration? You can order deliciously refreshing iPRO to your door with FREE delivery at iPRO.Direct.
19th March 2020
COVID-19: How staying hydrated boosts your body's first line of defence against the novel coronavirus
20th May 2020
What Happens When You Only Drink Coke Or Pepsi?
16th September 2019
Beware: Energy drinks may damage your kidneys and more
24th June 2021
iPRO'S Guide to Running Rehydration
28th January 2019
Mad About Harry | Help Harry Banks fight Neuroblastoma
29th January 2019
Massive Study links Aspartame to Major Problems
16th February 2021
Join the iPRO #40DaysOfWellness Challenge!
11th December 2020
Eddie Izzard Making Humanity Great Again With A Run for Hope
12th February 2019
How to get rid of visceral fat: One drink you should avoid to reduce the harmful belly fat
15th February 2019
Drinking just two cans of sugar-free diet drinks a day increases your chance of heart attack or stroke by a THIRD