News
Industry
7th August 2025
iPRO partners with Epicurium to Deliver Better-For-You Hydration Nationwide
iPRO is proud to announce its official launch with Epicurium, one of the UK’s leading wholesalers of healthy snacks and drinks. This exciting new partnership marks a major step forward in iPRO’s mission to make healthy, functional hydration more accessible to retailers and consumers across the country.
Through Epicurium’s trusted distribution network, which includes over 2,500 retailers, convenience stores, cafés, vending operators, and wellness venues, iPRO is introducing two of its most popular flavours: Orange & Pineapple and Berry Mix.
Crafted with health-conscious individuals in mind, iPRO Hydrate is caffeine-free, contains no artificial colours or flavourings, and is naturally sweetened with stevia. Each bottle delivers 100% of the recommended daily intake of vitamin C and is enriched with essential B vitamins (B5, B6, B7, and B12), along with electrolytes to support hydration and recovery. The drinks are low in sugar, vegan-friendly, and Halal certified. Staying true to iPRO’s commitment to sustainability, the packaging is fully recyclable, and each bottle is made using 30% recycled plastic.
As the functional drinks category continues to grow, iPRO and Epicurium are in a strong position to deliver hydration solutions that bring together performance, flavour, and sustainability, supporting healthier lifestyles across a wide range of consumers.
Ben McKechnie, Managing Director at Epicurium, said: “We’re thrilled to welcome iPRO Hydrate to our portfolio. Our mission is to help retailers excite their customers with on-trend, healthy brands, and iPRO ticks every box. These drinks offer real functional value, great taste, and sustainability credentials that genuinely matter to consumers.”
This partnership also reinforces iPRO’s wider commitment to offering premium hydration options that support everyone, from athletes and fitness fans to busy professionals and health-conscious shoppers.
George Markham, National Sales Manager at iPRO, added: “Partnering with Epicurium lets us reach more customers who are actively looking for healthier drink choices. Their platform aligns perfectly with our values, and we’re excited to see iPRO land in more retail, wellness, and on-the-go spaces through this collaboration.”
iPRO Hydrate is now available to order from Epicurium’s online store: shop.epicurium.co.uk, giving retailers flexible ordering, fast delivery, and exclusive access to iPRO’s best-selling functional drinks.
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