iPRO are pleased to partner with leading catering supplier Olympic Foods to expand its footprint across the education market. 

The fast-growing hydration brand has already become a trusted name by schools with its healthy juice range, iPRO Student Edition. The range is formulated explicitly for children with zero added sugar or artificial ingredients. Moreover, the school-compliant stamp of approval reassures parents that children are drinking the very best in soft drinks. 

Established in 1999, Olympic Foods has become synonymous with quality. It's been supplying to a vast range of customers - from corporate to schools and colleges - for over two decades. By partnering with iPRO, Olympic Foods can now offer a deliciously healthier alternative to the sugary soft drinks found in canteens and vending machines.

The partnership is especially important for students while they study. The University of Westminster recently carried out a study to measure the impact caused by dehydration by performing a series of memory and attention tests. The scientists found a 31% cognitive improvement in kids aged 7-9 after just 25ml of drinking water and 12% in young adults. 

To vocalise the importance of hydration and celebrate the new school season, iPRO has been touring schools with their BACK TO EDUCATION campaign. In addition to that, the brand has also been supporting pop-up events by Olympic Food customers.

On the partnership, The Olympic Foods Team said:

“We are thrilled to be stocking the popular school compliant range by iPRO Hydrate, the Student Edition. This allows us to offer an exciting product range to our customers and we look forward to working closely with the iPRO team."

iPRO's Head of Out of Home, Razina Moosa, comments:

“Since the majority of soft drinks on the market are sweetened excessively with sugar, there’s a glaring gap for a healthier alternative that doesn’t compromise on taste. We’re thrilled to start delivering our healthy hydration ranges to more schools with Olympic Foods while raising awareness of making healthier choices”.