Market Scenario

Electrolytes are important minerals to maintain bodily functions.

Electrolytes such as sodium and potassium are essential for the chemical signaling across cells, tissues, and nerves. These electrolytes help create balance in the body and their content in the body needs to be maintained for homeostasis. Proper hydration and ion replenishment are not possible merely by drinking water. Electrolyte mixes help replenish ions and are used as electrolyte supplements.

The demand for electrolyte mixes is driven by growing awareness of the products, ease of consumption, increasing disposable per capita incomes, and product positioning as energizing sports drinks by manufacturers. With rising health consciousness, people are indulging in athletic and outdoor sports activities, which is driving market growth. Moreover, product placements as low-calorie sports mixes are expected to bolster market growth in the coming years.

Segmentation

The global electrolyte mixes market has been segmented based on product type, distribution channel, and region.

By product type, the market has been divided into RTD beverages, electrolyte powders, tablets and capsules, and others.

Dased on distribution channel, the market has been classified as store-based and non-store-based.

The global electrolyte mixes market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American electrolyte mixes market has further been segmented into the US, Canada, and Mexico.

The European electrolyte mixes market has been classified as Germany, France, Italy, the UK, Spain, Russia, and the rest of Europe. 

The electrolyte mixes market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The electrolyte mixes market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

PepsiCo, Inc. (US), The Coca-Cola Company (US), Nuun (US), Skratch Labs (US), LyteLine, LLC (US), Vega (US), Ultima Health Products, Inc. (US), Non-Acidic Beverages LLC (US), FDC (India), iPRO Sport Holdings (UK) are some of the key players in the global ketogenic diet market.

Regional Market Summary

Global Electrolyte Mixes Market Share (%), by Region, 2018

In North America, the adoption of healthy lifestyles with a focus on sports and fitness and high disposable incomes are driving market growth. Moreover, the increasing consumption of RTD beverages and health drinks is fueling market growth.

In Asia-Pacific, the consumption of electrolyte mixes is increasing especially in developing countries such as China and India. The market shows growth potential in the hot and humid Asian subcontinent. Moreover, the growing per capita disposable incomes in the region is expected to drive market growth during the forecast period.

The introduction of innovative isotonic drinks with various flavors such as lemon and strawberry is driving market growth in Europe. Moreover, the growing health-conscious population in the region is expected to fuel the demand for electrolyte mixes in Europe.

The RoW market is expected to grow at a significant rate due to effective product positioning, increasing per capita disposable incomes, and ease of consumption in the form of electrolyte powders, concentrates, and tablets.

Global Electrolyte Mixes Market, by Product Type

• RTD Beverages

• Electrolyte Powders

• Tablets and Capsules

• Others 

Global Electrolyte Mixes Market, by Distribution Channel

• Store-Based
◦ Supermarkets and Hypermarkets
◦ Convenience Stores
◦ Others
• Non-Store-Based

Global Electrolyte Mixes Market, by Region
• North America
◦ US
◦ Canada
◦ Mexico

• Europe
◦ Germany
◦ France
◦ UK
◦ Spain
◦ Italy
◦ Russia
◦ Rest of Europe

• Asia-Pacific
◦ China
◦ India
◦ Japan
◦ Australia & New Zealand
◦ Rest of Asia-Pacific

• Rest of the World (RoW)
◦ South America
◦ Middle East
◦ Africa

Key Players in the Global Electrolyte Mixes Market

• PepsiCo, Inc. (US)

• The Coca-Cola Company (US)

• Nuun (US)

• Skratch Labs.(US)

• LyteLine, LLC (US)

• Vega (US)

• Ultima Health Products, Inc. (US)

• Non-Acidic Beverages LLC (US)

• FDC (India)

• iPRO Sport Holdings (UK).

Intended Audience

• Athletes

• Sports enthusiasts

• Electrolyte manufacturers

• Sports beverages manufacturers

• Retailers and wholesalers

• Traders, exporters, and importers

Source: Market Research Future