iPRO are thrilled to announce the launch of iPRO Hydrate into Park & Shop forecourts across the UK. iPRO Hydrate is the brand's flagship wellness range enriched with electrolytes, essential vitamins, and minerals.

The partnership coincides with the expansion of Park & Shop sites, a concept developed by Park Garage Group to meet the demand from local customers for an improved range of shopping products. The vision for Park & Shop is to be entirely local. Employing local staff and catering entirely to local customers needs for life's essentials. Park Garage Group is a third-generational company that has evolved into a significant player in the petrol station forecourt market. Just a few months ago, PGG acquired 27 forecourt sites from EG Group.

iPRO's Head of Out of Home, Razina Moosa, commented on the partnership:

“We are delighted to announce our partnership with Park & Shop to make on-the-go healthy hydration more accessible. This partnership has come at an excellent time as the group expands its Park & Shop locations across the UK. We look forward to being a part of this exciting and innovative journey.”

The launch follows iPRO’s recent six-year global partnership announcement with parkrun - the world’s largest fitness community. iPRO has spent many years perfecting its widely recognised hydration ranges, reinforcing the importance of hydration for everybody through its acclaimed partnership with parkrun.

Start the new year healthy with a bottle of iPRO Hydrate, now available to buy across multiple Park & Shop locations with fruity thirst-quenching flavours to choose from: Berry Mix, Orange & Pineapple, and Mango. Committed to sustainability, every bottle of iPRO Hydrate is encased in fully recyclable product packaging.