Healthy Hydration


News Industry iPRO Hydrate Hits Euro Garages Shelves!


15th January 2021

iPRO Hydrate Hits Euro Garages Shelves!

The past twelve months has shown an increased demand for low-sugar, functional and nutritional drinks, and it is evident that consumers are becoming more responsive to the ingredients on the back of pack, looking for a healthier way to stay hydrated. Today, brands have to cater for consumer’s widespread health requirements and the new iPRO Hydrate – Wellness Edition range of drinks offers the perfect solution to these ever-increasing demands.

Since the start of the Covid-19 pandemic, there has been an even bigger increase in interest surrounding health and wellness and people taking on new health and fitness challenges, along with Veganuary and Dry January. The launch of iPRO Hydrate – Wellness Edition in Euro Garages therefore comes at an opportunist time, as not only do the drinks offer 100% of your daily recommended Vitamin C, they also include added Vitamins B5, B6, B7 and B12 to help boost immunity.

The refreshing and healthy hydration drinks refrain from using artificial colours or flavours and are sweetened by the Stevia plant, whilst maintaining it’s delicious low sugar recipe. The caffeine-free drinks are also vegan, gluten free and halal certified, cementing iPRO Hydrate – Wellness Edition as a desirable choice for all consumers.

With sustainability at the forefront of the brands agenda for 2021, iPRO Hydrate – Wellness Edition packaging is 100% recyclable and uses recycled materials, with ambitions to reach 75% recycled materials in the next 12 months.

iPRO Hydrate – Wellness Edition can now be found at selected Euro Garages with an exclusive in-store promotion and scan to win competition, taking place through the month of January. The competition gives customers a chance to win a 2-night stay at an All-Inclusive Luxury 5* UK Retreat for two people.

iPRO Head of Out of Home, Razina Moosa, comments; “It is a really exciting time to launch our Wellness range into Euro Garages forecourts across the UK, offering customers a healthy choice of hydration to refuel while on the move. We are proud to collaborate with EG Groups to further enhance their vision of providing healthier options in one convenient destination and we look forward continuing our journey with the Group.”

Head of Convenience Retail – Central Buying, Junaid Manjra, adds: “iPRO Hydrate – Wellness drinks are a welcome addition to our stores, offering our customers a healthy choice of hydration. We are delighted to partner with a leading drinks brand such as iPRO who also share Euro Garage’s vision of supporting local communities and are committed to improving the nation’s health and wellbeing.”

Contact the iPRO Team to find a Euro Garage stockist of iPRO Hydrate – Wellness Edition near you. Email: [email protected]