News
Industry
7th October 2024
iPRO Hydrate Launches in Jersey Expanding iPRO’s Footprint Across the Channel Islands
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iPRO retailer in Jersey
iPRO Hydrate, a leading healthy hydration drink, has made a significant move into Jersey, now available in major retailers including Coop, Morrisons, Iceland, Checkers Xpress, and local convenience stores.
This strategic launch is made possible through partnerships with Sandpiper and JJ Fox Trading, positioning iPRO Hydrate as a key player in the island’s beverage market.
Renowned for its health-focused composition, iPRO Hydrate is caffeine-free, contains no artificial colours or flavours, and is naturally sweetened with plant-based stevia.
The drink is packed with electrolytes for fast and efficient rehydration, as well as vitamins B5, B6, B7, and B12, making it the go-to choice for consumers looking for a functional beverage that boosts immunity and reduces the effects of dehydration such as headaches and fatigue.
In addition to its functional benefits, iPRO Hydrate is committed to sustainability. The bottles are fully recyclable and contain 30% recycled plastic, aligning with growing consumer demand for eco-conscious packaging solutions.
As part of the brand’s expansion efforts, iPRO played a central role in hydrating participants at the 9th birthday celebration of the Jersey parkrun last weekend, marking its first major event in the island. This milestone reflects iPRO’s status as the official Global Hydration Partner of parkrun, and the brand is already gearing up to further grow its presence in the Channel Islands.Sophie Christy, Global Brand Director at iPRO Hydrate, shared her excitement about the launch: “We are thrilled to bring iPRO Hydrate to Jersey and introduce our refreshing, health-focused hydration solutions to the community. This marks an exciting chapter in our growth strategy, and we look forward to expanding into Guernsey soon, as we continue to provide healthy hydration options across the Channel Islands. Without the wavering support from our friends at Sandpiper and JJ Fox, our launch across the Channel Islands would not be possible - a special thank-you goes out to them both.”
Looking ahead, iPRO Hydrate is set to strengthen its brand presence throughout the region, with plans already underway to expand into Guernsey, further cementing its foothold in the Channel Islands' retail sector.
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