iPRO is thrilled to announce the remarkable success of its recent participation in the UK Retail Tour, spearheaded by the Department for Business and Trade, which took place from Tuesday 14th - Thursday 16th January 2025. 

This transformative event provided an electrifying platform for UK retailers to connect with visionary industry leaders and local businesses in the vibrant markets of Belgium and the Netherlands.

During this impactful tour, iPRO actively engaged with a diverse array of retailers and industry experts, forging invaluable relationships that are set to revolutionise the retail landscape. Attendees of the Tour were treated to captivating workshops and enlightening networking events, offering a wealth of insights on cutting-edge trends, digital innovation, and strategies to elevate customer engagement.

Sophie Christy, Global Brand Director for iPRO expressed excitement, stating,“Participating in the UK Retail Tour was an exhilarating experience! We showcased our unique healthy hydration ranges, absorbed knowledge from industry pioneers, and uncovered immense opportunities in these dynamic markets. The response has been simply phenomenal!”

iPRO Hydrate 500ml is a refreshing, low-sugar hydration beverage made with natural ingredients and essential electrolytes to support active lifestyles. Designed for optimal hydration, it contains no artificial flavours, colours, or sweeteners, making it a healthier choice for consumers looking for a clean and functional beverage.

iPRO also develops specialised beverages that meet the nutritional guidelines required for school sales in various countries worldwide. By working closely with regulatory bodies, iPRO ensures that its children's beverages are low in sugar, free from artificial additives, and enriched with essential vitamins and minerals, making them a trusted choice for parents and educators alike.

As a leader in the health and wellbeing drinks category, iPRO is passionately committed to reimagining hydration. With consumers across the BENELUX region increasingly prioritising healthy choices, iPRO stands out as a beacon of innovation, providing delicious and nutritious hydration solutions that empower individuals to lead healthier lives.

iPRO's unwavering dedication to quality and wellness positions retailers to meet the surging demand for health-conscious products, ensuring that consumers find fulfilling beverages that align with their wellness journeys. By partnering with iPRO, retailers can not only enhance their product offerings but also tap into a booming market focused on health and vitality.

Since the tour, iPRO has been met with an unprecedented wave of interest from enthusiastic distributors and retailers across the BENELUX region, eager to collaborate and propel the successful launch of iPRO’s health and wellbeing product range. This enthusiastic response highlights the growing consumer demand for wellness-driven beverages and the incredible opportunities that lie ahead.

A heartfelt thank you goes out to the Department for Business and Trade, particularly Martina Andersen, Paul Meikle, Michael Jolley, and the dedicated team at the British embassy. Their support for emerging brands on their journey into new international markets has been invaluable and instrumental in making this tour a success.

iPRO is excited to continue refining strategies that resonate with health-focused consumers and to forge strong international partnerships that contribute to the flourishing health and wellness landscape in retail.

The brand is proud to partner with parkrun as its Global Hydration Partner, uniting a commitment to healthy hydration with parkrun's mission of inclusivity and active living worldwide. With a global community of over 8 million participants across 2,200 locations, parkrun creates a welcoming environment for runners, walkers, and volunteers. Together, iPRO Hydrate and parkrun strive to foster healthier, more connected communities, championing physical and mental well-being in a supportive, non-competitive setting.

‘Made for people that care’