iPRO Hydrate is thrilled to announce its participation in the upcoming LACA School Food Show, a leading event dedicated to school food and drink. As a company committed to providing healthy hydration beverages, iPRO is eager to showcase its innovative products designed to support children's health and wellbeing.

The LACA School Food Show, set to take place on 3rd and 4th of July, 2024 at the Hilton Birmingham Metropole, is a premier event that brings together suppliers, school caterers, and educators to explore the latest trends and solutions in school nutrition. iPRO Hydrate’s presence at the show underscores its dedication to promoting healthy hydration habits among children.

Recent research highlights the critical importance of proper hydration for children’s physical and cognitive development. According to the European Journal of Clinical Nutrition, adequate hydration is essential for maintaining optimal brain function, which directly impacts learning and academic performance.

The spotlight at the show will be on iPRO Student. The school compliant range which contains 1 of the recommended 5 a day and with no added sugar, is a favourite among schools nationwide. iPRO Student packaging is made from 100% recycled plastic and is fully recyclable, reflecting iPRO's commitment to sustainability.

As part of the brand’s ‘Made for Education’ campaign, iPRO’s dedicated team visits schools, colleges, and universities daily to offer samples to students, fostering healthy hydration habits among young people.

iPRO Hydrate, the brand’s flagship range of drinks, will also be available for visitors to try. Providing a healthy alternative to sugary beverages across the sport, wellness and soft drink category, iPRO Hydrate offers a refreshing option that supports hydration without compromising on taste. Offering 100% of the daily recommended vitamin C and with added B vitamins, and made with natural ingredients and free from artificial sweeteners, colours or flavours, iPRO Hydrate is a healthy functional choice across a variety of sectors including education.

"We are excited to attend the LACA School Food Show and engage with key stakeholders in the education sector," said Laura Walker, National Account Manager at iPRO Hydrate. "By participating in this event, we hope to further our work within education and to contribute to the ongoing conversation about the importance of nutrition in schools and demonstrate how our products can make a positive impact."

iPRO will be exhibiting in Hall 1- Stand 28 at the Hilton Birmingham Metropole, where attendees will have the opportunity to sample a variety of flavours and learn more about the customer support offered by the brand.