Healthy Hydration


News Partners iPRO Enter Collaboration with Fitness First Middle East


30th January 2023

iPRO Enter Collaboration with Fitness First Middle East

iPRO are delighted to collaborate with Fitness First Middle East in the UAE to enhance members' wellness and promote healthy hydration choices. Under the collaboration the iPRO Hydrate range will be stocked across Dubai and Abu Dhabi clubs. The brand will also be hydrating Fitness First members at multiple events over the coming months, starting with the GX Events taking place from the 30th January to the 1st February 2023.

iPRO Hydrate is a globally recognised healthy hydration drinks range, bursting with natural ingredients including a daily dose of vitamins C and B, and bottled in fully recyclable packaging. The added electrolytes found in every bottle of iPRO Hydrate, offer fast rehydration for recovering in hot climates, and its caffeine-free formula is available in four refreshing, great tasting flavours; Berry Mix, Orange & Pineapple, Citrus Blend and Mango! The perfect hydration solution suitable for all consumers of all ages.

In October of last year, iPRO joined a line-up of health and fitness experts at the Dubai World Trade Centre for the Dubai Active and Dubai Muscle Show 2022. Following this hugely successful show, iPRO proudly sponsored the World’s Largest Jump Event (Jump First), a Fitness First Middle East owned event which also coincided with the renowned Dubai Fitness Challenge. During this period of increased community led activity, iPRO hydrated over 1,000 attendees at the Jump First event with a further 5,000 people receiving hydration support from iPRO at Dubai Fitness Challenge events across the UAE.

On the collaboration, Roberta Re, Business Development Manager at Fitness First Middle East and North Africa said:

“Owing to the big iPRO success as sponsor of our 3rd edition of Jump First, the World’s Biggest Jump Event, we have now the pleasure to introduce iPRO Hydrate, leading supplier of Healthy Hydration drinks to the world of sport, health and wellbeing, as part of our F&B proposition in clubs encouraging healthy choices and highlighting the importance of healthy rehydration! What a great added value for our members experience!”

Global Commercial Director at iPRO, Sophie Christy comments:

"Building on last year's successful collaboration, we are thrilled to team up Fitness First and support their members in their fitness journey. With the hot UAE weather, staying hydrated is crucial to maintaining optimal performance and health. Our collaboration will provide Fitness First members access to our high-quality healthy hydration drinks, available in Fitness First clubs, to help members and the local communities achieve their fitness goals. We look forward to a long and prosperous collaboration."

iPRO’s collaboration with Fitness First is just the latest step in the brand’s expansion into the Middle Eastern market. Following the brand’s launch into Carrefour Stores, you can now find their healthy hydration drinks in stores across the UAE and online through Tradeling, Talabat and Amazon.