Healthy Hydration


News Industry iPRO and Harlech Foodservice Unveil Partnership at Harlech Foodservice Expo 2023


17th March 2023

iPRO and Harlech Foodservice Unveil Partnership at Harlech Foodservice Expo 2023

Global hydration brand iPRO made a splash this month at the Foodservice Expo in Llandudno, North Wales. Hosted by independent family-owned Harlech Foodservice, the stand was a fitting showcase for iPRO’s trio of hydration drink ranges as they unveiled their brand-new partnership.

iPRO’s Made for Education campaign went down a storm with universities showing an interest in booking a pop-up iPRO activation. Keele University was particularly impressed and invited the iPRO team to showcase their products on campus. The education sector was excited to try the vibrant, fun iPRO Student Edition range that is proudly school-compliant and provides one of kid’s five-a-day.

Local cafes and hotels also showed immense interest in the iPRO Hydrate range due to the high footfall of walkers and cyclists in the area. The Llandudno pier, which attracts over six million visitors a year, and Prince Llewelyn, a hotel and restaurant located in the heart of Snowdonia National Park, were particularly impressed with the hydration range.

Razina Moosa, Head of Out of Home, comments: 

“We’re thrilled with the response we received at the Foodservice Expo after revealing our partnership with Harlech. It was a great opportunity to lead the narrative around healthy hydration, and connect with sales reps to build strong relationships and showcase our products to new customers.”

David Roberts, Key Account Manager at Harlech, says:

“It was brilliant to have iPRO at the Harlech Foodservice Expo. It is great to expand the range of products we offer, and the product has a great fit with our current customer base.”

One of the highlights of the event was the spin the wheel game, which created a buzz and drew large crowds to the iPRO stand. Customers were invited to sample bottles of the healthy hydration ranges and engage with the iPRO team to learn more. The brand’s exclusive parkrun partnership also proved popular, with numerous customers signing up for their local parkrun events.

Overall, the team was delighted to meet all the sales reps face-to-face and build strong relationships with them. The enthusiasm for iPRO's products was evident, and the team looks forward to working closely with Harlech Foodservice to bring their healthy drinks range to new customers nationwide.

If you are a customer of Harlech Foodservice then speak to your Harlech representative to place an order today or email [email protected] to speak to a member of the iPRO team for further information.