28th November 2023
Can’t Stay Hydrated? Here’s Why Chronic Dehydration is More Common than You Think
Chronic hydration happens when we struggle to maintain adequate fluid levels. While a simple sip of water can relieve temporary dehydration after exercising or in hot weather, chronic dehydration is very different. Keep reading to find out why and how to address it.
23rd November 2023
iPRO to Exhibit at HORECA 2023 in Riyadh, Expanding Saudi Arabia Footprint
iPRO are thrilled to announce they’ll be exhibiting at HORECA 2023 in Riyadh, Saudi Arabia from November 27th to 29th. It builds on the brand's presence at the Sports For All Expo in May and InFlavour in October where long queues formed to sample the brand's healthy hydration.
16th November 2023
Hydration Drinks 32% More Effective than Plain Water According to Recent Study
In a recent study, scientists tested different sports drinks to see which one helps athletes recover better after exercise: plain water, a regular sports drink, and a hydration drink with a significantly higher sodium content. Keep reading to find out which drink performed the best...
18th October 2023
What’s Been the Impact of HFSS Rules on Healthy Drinking?
Last October, the restriction of high in fat, salt or sugar (HFSS) products by location was implemented. Now, the question on everyone's mind is: what's been the impact? And has it genuinely encouraged healthier habits among consumers? Before we find out, let's revisit how the regulation came to be.