In a growing concern over the health impact of energy drinks on children, experts are urging parents to reconsider allowing their youngsters to consume these popular beverages. 

As a healthier alternative, iPRO introduces iPRO Hydrate and iPRO Student, aiming to provide parents with worry-free choices for their children's hydration needs.

The Risks of Energy Drinks for Kids

In a study published in the Public Health Journal on Monday 15h January 2024 and shared widely across global news, it was revealed that the consumption of energy drinks is linked with an increased risk of mental health issues among children and young people, including depression, ADHD and suicidal thoughts. 

Findings show that not only do high caffeinated drinks have an effect on the physical health of young people but also affecting academic performance, sleep and is linked to increased risky behaviours such as substance abuse and violence. 

iPRO Hydrate and iPRO Student: A Healthier Hydration Choice

iPRO, a brand known for its commitment to health and wellness, has introduced two products tailored to the needs of children: iPRO Hydrate and iPRO Student. These beverages are designed to provide caffeine free, tasty hydration with essential nutrients without the harmful ingredients commonly found in energy drinks.

iPRO Hydrate: Keeping Kids Refreshed without the Fuss

iPRO Hydrate is a low-calorie, vitamin drink that replenishes vital electrolytes lost during physical activities. Free from added sugars and artificial additives, iPRO Hydrate is a refreshing option for active kids, ensuring they stay properly hydrated without the drawbacks associated with high sugar energy drinks.

iPRO Student: Fueling Growing Minds with Essential Nutrients

Containing 1 of your 5 a day, iPRO Student offers parents peace of mind with no added sugar  and free from caffeine. Catering to Public Health England & Wales guidelines, iPRO Student is School Compliant and as such, is available in schools across the UK. 

Expert Endorsement

Paediatricians and nutrition experts are endorsing iPRO Hydrate and iPRO Student as responsible choices for parents seeking healthier beverage options for their children. iPRO's dedication to providing hydration and essential nutrients in their drinks is a positive step towards promoting better health habits in children. It's a simple switch that can make a significant difference.

As the call for healthier choices gains momentum, iPRO's offerings stand out as a safe and nourishing alternative to energy drinks for children. Parents are encouraged to explore iPRO Hydrate and iPRO Student, fostering a generation of youngsters who can enjoy their drinks without compromising on their health.