The new school year marks the beginning of a new learning journey for children and young adults. But it's also an opportunity for education sites to introduce healthier options, establishing new health standards among their students.

iPRO is seizing the back-to-school season for a second consecutive year with sampling sessions in schools, colleges, and universities. These events feature the school-compliant iPRO Student range and flagship iPRO Hydrate range, allowing students to enjoy the invigorating taste of healthy hydration while enjoying its replenishing health benefits.

The campaign endeavours to teach kids and young adults the importance of staying hydrated and how it plays a role in their academic success, empowering them to make more informed decisions about what they drink. The campaign has been an evident success, as iPRO bottles have been in high demand, with children thoroughly enjoying the fruity flavours.

Claire, Catering Manager at Tudor Grange Academy Worcester, said: "Thanks again to iPRO for coming and running a sip sampling session for the kids. Sam was wonderful and so good with the students through lunchtime. I received lots of compliments on Sam's behalf from other members of staff who said he very much went above and beyond in comparison to other reps we have had come onsite."

Colin Marshall, Chef Manager at Woodcote High School, also gave glowing feedback: "It was a fantastic sampling session which caused us to sell out all 75 bottles we had ordered in. Thanks to Harry again for delivering it, he was great. We will be placing another order as soon as possible."

iPRO Student is a healthy hydration drink made from real fruit juice and contains zero added sugar, artificial colours, or flavours. It comes in three delicious flavours: Berry Mix, Mango, and Sour Cherry. Packaged in fully recyclable bottles and made from 100% rPET, it benefits not only kids' health but also the planet. In fact, iPRO Student Edition counts as one of kids’ five a day, which makes it an ideal addition to their packed lunch.

iPRO Hydrate is the brand’s flagship hydration drink enriched with essential nutrients and electrolytes to maintain healthy hydration levels. With its low sugar content and water base, it’s ideal for keeping children’s sugar intake to a healthy level. It also facilitates rapid rehydration, which is perfect for active kids who need a quick and healthy way to quench their thirst.

iPRO’s Head of Out of Home, Razina Moosa, said: "Following the success of last year's back-to-school campaign, it comes as no surprise that this year has already mirrored that success. The schools, colleges, and universities who’ve welcomed us have been very accommodating, ensuring our sampling sessions run smoothly. The students have also displayed incredible enthusiasm, with our bottles practically flying off the table. We're keen to extend our support to even more schools for future sampling events."

iPRO Brand Representative, Harry Webster, said: “Our campaign has had a remarkable response, with successful sampling at Shirley High School in Croydon. Over 300 student range samples were distributed in just 40 minutes, and during lunchtime alone, more than 50 bottles were sold. The response has been so positive that we're now being invited back to sample our iPRO Hydrate range in their sixth form.”

To book a sampling session at your school, college or university, simply fill out our sampling session booking form HERE!