26th April 2024

iPRO to Showcase Healthy Hydration Ranges at Food & Drink Expo 2024

iPRO is excited to announce its participation in the prestigious Food & Drink Expo 2024, to be held at the NEC Birmingham from Monday 29th April to Wednesday 1st May. Attendees are invited to visit stand X269 to rehydrate with iPRO Hydrate and iPRO Student, showcasing both ranges of iPRO’s healthy hydration.

As part of the larger UK Food and Drink Show, which includes the National Convenience Show and the Forecourt Show, visitors will have the opportunity to discover iPRO products at partner stands including Millennium Cash & Carry, Smith News and Harvest Energy. The event will feature various stages hosting speakers and demonstrations, providing invaluable insights into the food and drink industry.

Lucy Darrall, Global Partnerships Manager at iPRO, expressed enthusiasm about the company's participation, stating, "We are thrilled to be attending the Food & Drink Expo 2024, showcasing our range of healthy drinks to a wide variety of sectors. We invite attendees to stop by stand X269 for a refreshing drink and a chat."

Research shows that the rise in demand for functional beverages in the UK is fueled by factors like heightened health awareness, increased disposable incomes, and a preference for natural ingredients. As consumers prioritise wellbeing, they seek functional beverages to address health concerns, driving a fundamental shift towards beverages offering both refreshment and health benefits, thus expanding the functional beverage market in the UK.

Enter iPRO…

iPRO Hydrate stands out in the market for its superior product benefits. Made with natural flavours, colours, and using plant based sweetener Stevia, iPRO Hydrate contains essential vitamins and minerals for optimal hydration and everyday wellbeing. Available in four tasty flavours, the range is CQUIN compliant, vegan, caffeine-free, and uses 30% recycled plastic in its bottles, which are fully recyclable.

In addition to iPRO Hydrate, the company will also spotlight iPRO Student, a favourite among schools nationwide. With a dedicated team visiting schools, colleges, and universities daily to sample the range to students, iPRO Student is committed to promoting healthy hydration habits among young people. The packaging for iPRO Student is made from 100% recycled plastic and is fully recyclable, aligning with iPRO's sustainability efforts.

With its global brand growth and a six-year partnership with parkrun as the Global Hydration Partner, iPRO continues to lead the way in providing healthy hydration solutions for the grocery, wholesale, foodservice, and specialty retail sectors.