5th February 2024

iPRO Keeps Dubai Civil Defence ‘Be Healthy Event’ Cool and Hydrated

iPRO, the renowned global healthy hydration brand, took center stage at the Dubai Civil Defence ‘Be Healthy Event’ on Tuesday, January 23, 2024, as they kept 200 firefighters and military personnel refreshed during a grueling fitness competition under the sun.

The event, which witnessed fierce competition between 200 firefighters and military personnel, saw participants pushing their physical limits to emerge victorious in a challenging fitness contest. Two winning teams, each comprising three individuals, claimed top honors in their respective categories.

iPRO played a vital role in ensuring the competitors stayed hydrated and fueled for peak performance, showcasing their innovative iPRO Hydrate Pouch. This healthy juice drink, crafted with natural ingredients and containing real fruit juice, stands out for being free from added sugars. Notably, the iPRO Hydrate Pouch is also an eco-friendly choice as it is 100% recyclable.

Lucy Darrall, iPRO Global Partnerships Manager, who attended, expressed her enthusiasm about the collaboration with the Dubai Civil Defence ‘Be Healthy Event’. "We were delighted to be invited to hydrate the event, and the response from both participants and spectators about the iPRO Hydrate Pouch has been fantastic. We look forward to continued collaboration with the Dubai Civil Defence in the future," she said.

In addition to iPRO, several other health and wellness brands participated in the event. Dr Nutrition, Fade Fit, and Energy Meal Plans were among the brands that contributed to the overall success of the fitness competition, offering a diverse range of products and services to promote a healthy lifestyle.

The Dubai Civil Defence Be Healthy Event not only showcased the physical prowess of the firefighting and military personnel but also emphasized the importance of maintaining a healthy lifestyle. With iPRO leading the charge in hydration, the event became a testament to the commitment of both the participants and the sponsors to fostering well-being and fitness in the community.